Public Relations: Best Practices and Ethics - Revised
Learn about the best practices and ethics in PR management with this free online public relations course.
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An organization's communication efforts should be connected with its goals, objectives, and strategies. This course will begin by teaching you about strategic objectives and ineffective objectives. You will study what RACE stands for and how to use research to analyze a situation facing an organization. You will then look into corporate PR, agency PR, government relations and public affairs, along with nonprofit, NGO, and activist PR. The course will also discuss the importance of strategic management within each PR function.
Next, the course will discuss ethics in relation to PR. You will learn about consequentialism and deontology, which are two very helpful two perspectives for the analysis of common PR moral dilemmas. You will then learn how to morally analyze a business plan, as well as study excellence and effectiveness in PR management. The course will also discuss the variables defined in Grunig’s Excellence Study and present you with a case study that highlights the benefits of organizational excellence.
The importance of ethics, moral analysis, and leadership in public relations, as well as their potential effects for a PR strategy, are the main focus of this online course. You will explore the theories behind each area and look at the benefits that a company can have once these practices are implemented properly. So, enrol in this free PR course today, and start learning to build better business relationships through ethical communication, listening, and strategic alliances.
RACE - The Public Relations Process
RACE - The Public Relations Process - Learning Outcomes
Step 1: Formative Research to Analyze the Situation
Step 2: Strategic Action Planning
Steps 3 & 4: Communication Implementation & Evaluation
RACE - The Public Relations Process - Lesson Summary
Public Relations - Four Main Categories
Public Relations - Four Main Categories - Learning Outcomes
Corporate Public Relations
Agency Public Relations
Government Relations and Public Affairs
Nonprofit, NGO, and Activist Public Relations
Public Relations - Four Main Categories - Lesson Summary
Ethics, Moral Analysis and Leadership
Ethics, Moral Analysis and Leadership - Learning Outcomes
Ethics in Public Relations
Public Relations: Ethical Conscience Advisor
Conducting Moral Analysis
Case Study: Home Depot’s Leadership Crisis
Ethics, Moral Analysis and Leadership - Lesson Summary
Best Practices for Excellence in Public Relations
Best Practices for Excellence in Public Relations - Learning Outcomes
Effectiveness and Excellence
Case Study: Entergy Responds to Hurricane Katrina
Best Practices for Excellence in Public Relations - Lesson Summary
Having completed this course you will be able to:
- Discuss the importance of achieving goals and objectives
- Differentiate between strategic objectives and ineffective objectives
- Define the RACE acronym
- Compare and contrast the four primary areas of functional responsibility
- Differentiate between each of the PR functions
- Discuss the importance of strategic management within each PR function
- Examine the role of ethics in relation to PR
- Identify how to morally analyze a business plan
- Define the terms excellence and effectiveness in regards to PR management
- Discuss the variables identified in Grunig’s Excellence Study
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
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