Spanish
French
Italian
Brazilian Portuguese
Diploma in Public Relations - Revised
Discover the key theories, principles, and best practices of effective public relations with this free online course.
Description
PR is a wide-ranging field and crucial activity for any modern organization. This course will first guide you through a case study that demonstrates the importance of developing and maintaining relationships, even with those whom you may feel are adversaries. You will study the role of public relations within an organization, and learn the benefits which effective PR management and strategy can have for an organization. You will then look into the organizational theory behind PR.
This course will also cover the topic of the importance of public relations in the management of communication between an organization and its core market. It will discuss the RACE process which acts as a guideline for creating and running a public relations campaign. You will learn about the four main categories within the profession including Corporate PR, Agency PR, Government/public affairs, and nonprofit/NGO/activist PR. You will also learn how to conduct a moral analysis, and examine the importance of good leadership through a real-life case study.
Public relations is a unique management function that contributes to an organization’s success through its focus on developing and maintaining relationships with key markets. Upon the completion of this course, you will have learned how PR helps an organization and why there is a crucial need for all PR officials to understand the ethics of the profession. So, check out the course today, and start learning how to apply the best practices of modern public relations in your organization.
Modules
Public Relations Basis
-
Public Relation Basis - Learning Outcomes
-
Case Study : The Teamsters Strike on UPS
-
What is Public Relations
-
The Function of Public Relations
-
Public Relations Basis - Lesson Summary
Models and Approaches to Public Relations
-
Models and Approaches to Public Relations - Learning Outcomes
-
The Development of Public Relations
-
The Sub Functions of Public Relations
-
Models and Approaches to Human Relations - Lesson Summary
Public Relations as a management Function
-
Public Relations as a Management Function - Learning Outcomes
-
Management Functions and Roles
-
Public Relation Strategy
-
Public Relations and Business
-
Public Relations as a Management Function - Lesson Summary
Public Relations and Organization
-
Public Relations and Organizations - Learning Outcomes
-
Organizational Factors for Public Relations
-
Organizational Structure
-
The Systems Theory Approach
-
Stakeholders Management Approach
-
Public Relations and Organization - Lesson Summary
Identifying and Prioritizing Stakeholders and Publics
-
Identifying and Prioritizing Stakeholders and Publics - Learning Outcomes
-
Stakeholder Management and Prioritizing Publics
-
The Situational Theory of Publics
-
A Contingency Approach to Public Relations Strategy
-
Case Study: Building a Headquarters in a Neighborhood
-
Identifying and Prioritizing Stakeholders and Publics - Lesson Summary
Public Relations Research - The key to Strategy
-
Public Relations Research - The key to Strategy - Learning Outcomes
-
The Importance, Purpose, and Forms of Research
-
Types of Research
-
Public Relations Research: The Key to Strategy - Lesson Summary
Diploma in Public Relations - First Assessment
RACE - The Public Relations Process
-
RACE - The Public Relations Process - Learning Outcomes
-
Step 1: Formative Research to Analyze the Situation
-
Step 2: Strategic Action Planning
-
Steps 3 & 4: Communication Implementation & Evaluation
-
RACE - The Public Relations Process - Lesson Summary
Public Relations - Four Main Categories
-
Public Relations - Four Main Categories - Learning Outcomes
-
Corporate Public Relations
-
Agency Public Relations
-
Government Relations and Public Affairs
-
Nonprofit, NGO, and Activist Public Relations
-
Public Relations - Four Main Categories - Lesson Summary
Ethics, Moral Analysis and Leadership
-
Ethics, Moral Analysis and Leadership - Learning Outcomes
-
Ethics in Public Relations
-
Public Relations: Ethical Conscience Advisor
-
Conducting Moral Analysis
-
Case Study: Home Depot’s Leadership Crisis
-
Ethics, Moral Analysis and Leadership - Lesson Summary
Best Practices for Excellence in Public Relations
-
Best Practices for Excellence in Public Relations - Learning Outcomes
-
Effectiveness and Excellence
-
Case Study: Entergy Responds to Hurricane Katrina
-
Best Practices for Excellence in Public Relations - Lesson Summary
Diploma in Public Relations - Second Assessment
Course assessment
Learning Outcomes
Upon successful completion of this course you will be abe to:
- Define the function of public relations
- Describe several prominent sub functions in the PR field
- Discuss strategic thinking in relation to PR
- Discuss the importance of good PR management skills
- Discuss the differences between different organizational approaches
- Discuss different ways of prioritizing stakeholders/publics
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Diploma courses:
Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame that is posted to you (with FREE standard shipping worldwide)
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.
Contact Form
Before contacting support, search for your issue or question in the Alison help section.