CertificationView course modules
Learn about the practices and theories relevant to the field of public relations by studying the course Diploma in Public Relations. You will study relevant case studies throughout the course as examples of these theories in practice.
This diploma course begins by walking you through the basics of public relations, including the historical origins of the PR field. You will also learn about the importance of strategic public relations practices. You will be introduced to the organizational theory surrounding public relations, and learn how to differentiate and prioritize both publics and stakeholders. You will also examine the importance of research to PR, and look at the different types of research and data collection. You will learn about the importance of the RACE process, and look at the practices associated with PR in order to develop a strategic PR plan. You will also examine the ethics, moral analysis, and leadership to public relations, and discuss the best practices to ensure excellent public relations.
If you want to improve your PR skills, then this simple and easy-to-follow course is the perfect next step for you. By the end of this course you will have learned how to develop PR strategies using tested public relations theories and practices. This will enhance your resume, your PR ability, and your professional confidence. So why wait? Check out the course, and start building your PR skills today.
Start Course Now
Upon successful completion of this course you will be abe to:
- Define the function of public relations
- Describe several prominent sub functions in the PR field
- Discuss strategic thinking in relation to PR
- Discuss the importance of good PR management skills
- Discuss the differences between different organizational approaches
- Discuss different ways of prioritizing stakeholders/publics
All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Diploma courses:
Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame that is posted to you (with FREE standard shipping worldwide)
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.