Diploma in Public Relations - Revised
Discover the key theories, principles, and best practices of effective public relations with this free online course.
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CertificationView course modules
PR is a wide-ranging field and crucial activity for any modern organization. This course will first guide you through a case study that demonstrates the importance of developing and maintaining relationships, even with those whom you may feel are adversaries. You will study the role of public relations within an organization, and learn the benefits which effective PR management and strategy can have for an organization. You will then look into the organizational theory behind PR.
This course will also cover the topic of the importance of public relations in the management of communication between an organization and its core market. It will discuss the RACE process which acts as a guideline for creating and running a public relations campaign. You will learn about the four main categories within the profession including Corporate PR, Agency PR, Government/public affairs, and nonprofit/NGO/activist PR. You will also learn how to conduct a moral analysis, and examine the importance of good leadership through a real-life case study.
Public relations is a unique management function that contributes to an organization’s success through its focus on developing and maintaining relationships with key markets. Upon the completion of this course, you will have learned how PR helps an organization and why there is a crucial need for all PR officials to understand the ethics of the profession. So, check out the course today, and start learning how to apply the best practices of modern public relations in your organization.
Upon successful completion of this course you will be abe to:
- Define the function of public relations
- Describe several prominent sub functions in the PR field
- Discuss strategic thinking in relation to PR
- Discuss the importance of good PR management skills
- Discuss the differences between different organizational approaches
- Discuss different ways of prioritizing stakeholders/publics
All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Diploma courses:
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