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Diploma in pubbliche relazioni
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Diploma in pubbliche relazioni

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  • 10-15 Avg Hours
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  1. Business
  2. Gestione
  3. Diploma in pubbliche relazioni

Diploma in pubbliche relazioni

Scopri le teorie, i principi e le migliori pratiche chiave per relazioni pubbliche efficaci con questo corso online gratuito.
Con questo corso gratuito online di Diploma in Pubbliche Relazioni di Alison, imparerai l'importanza e le migliori pratiche nel campo delle pubbliche relazioni (PR). Esaminerai i principali modelli e approcci... Con questo corso gratuito online di Diploma in Pubbliche Relazioni di Alison, imparerai l'importanza e le migliori pratiche nel campo delle pubbliche relazioni (PR). Esaminerai i principali modelli e approcci alle pubbliche relazioni, i suoi processi e le sue funzioni di gestione e le sue quattro categorie principali. Esaminerai anche le strategie di massima qualità nelle moderne relazioni pubbliche e imparerai come applicarle nella tua organizzazione.
COURSE PUBLISHER Professional AcademyDeveloped by university lecturers
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What You Will Learn In This Free Course

  • Define the function of public relat...
  • Describe several prominent sub func...
  • Discuss strategic thinking in relat...
  • Discuss the importance of good PR m...
  • Define the function of public relations
  • Describe several prominent sub functions in the PR field
  • Discuss strategic thinking in relation to PR
  • Discuss the importance of good PR management skills
  • Discuss the differences between different organizational approaches
  • Discuss different ways of prioritizing stakeholders/publics
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Course Modules
Course Description
Alison Certificates
Module

Public Relations Basis

In this module you will learn how to provides a detailed case study which allows learners to understand the real-life applications of public relations. It also discusses the founda... Read More In this module you will learn how to provides a detailed case study which allows learners to understand the real-life applications of public relations. It also discusses the foundations of public relations, by defining the field and its functions. Read Less
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Module

Models and Approaches to Public Relations

In this module you will learn some of the theory behind PR, such as the different models that have developed over the years. It also examines the sub functions in detail, such as t... Read More In this module you will learn some of the theory behind PR, such as the different models that have developed over the years. It also examines the sub functions in detail, such as the corporate and agency sub functions. Read Less
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Module

Public Relations as a management Function

In this module you will learn the role of public relations within an organization. In particular, it explores the benefits which effective PR management and strategy can have upon ... Read More In this module you will learn the role of public relations within an organization. In particular, it explores the benefits which effective PR management and strategy can have upon an organization. Read Less
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Module

Public Relations and Organization

In this module you will learn the organizational theory behind PR. In order to do so you will examine the organizational factors and structures that apply to public relations. You ... Read More In this module you will learn the organizational theory behind PR. In order to do so you will examine the organizational factors and structures that apply to public relations. You will also learn about how the systems theory approach and the stakeholder management approach impact PR policies. Read Less
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Module

Identifying and Prioritizing Stakeholders and Publics

This module teaches you how to recognize your stakeholders and their relative importance. To do so you will look at management and prioritization theory, as well as the situational... Read More This module teaches you how to recognize your stakeholders and their relative importance. To do so you will look at management and prioritization theory, as well as the situational theory of publics. You will also learn about how the contingency approach impacts PR. Finally, you will examine a real-life case study in order to see these theories in practice. Read Less
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Module

Public Relations Research - The key to Strategy

This module looks at the importance of research in developing PR strategy. You will examine different aspects of research, such as purpose and forms of research. You will also lear... Read More This module looks at the importance of research in developing PR strategy. You will examine different aspects of research, such as purpose and forms of research. You will also learn about the various different types of research. Read Less
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Module

Diploma in Public Relations - First Assessment

You must score 80% or more to pass this assessment.
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Module

RACE - The Public Relations Process

In this module you will learn about the RACE process which acts as a guideline for creating and running a public relations campaign. In particular, you will learn how to implement ... Read More In this module you will learn about the RACE process which acts as a guideline for creating and running a public relations campaign. In particular, you will learn how to implement each of the four steps in the process; research, action planning, communication, and evaluation. Read Less
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Module

Public Relations - Four Main Categories

In this module you will examine the best practices in public relations. In order to achieve this, you will learn about the four main categories within the profession; Corporate PR,... Read More In this module you will examine the best practices in public relations. In order to achieve this, you will learn about the four main categories within the profession; Corporate PR, Agency PR, Government/public affairs, and nonprofit/NGO/activist PR. Read Less
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Module

Ethics, Moral Analysis and Leadership

In this module you will look at ethical concerns within the PR profession. You will also learn how to conduct a moral analysis, and examine the importance of good leadership throug... Read More In this module you will look at ethical concerns within the PR profession. You will also learn how to conduct a moral analysis, and examine the importance of good leadership through a real-life case study. Read Less
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Module

Best Practices for Excellence in Public Relations

In this module you will discover how to achieve excellent public relations through the use of best practices. This is further explored through an examination of the the Entergy cas... Read More In this module you will discover how to achieve excellent public relations through the use of best practices. This is further explored through an examination of the the Entergy case study, which highlights the importance of best practice in achieving excellence. Read Less
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Module

Diploma in Public Relations - Second Assessment

You must score 80% or more to pass this assessment.
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Module

Course assessment

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Knowledge & Skills You Will Learn

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Learner Reviews & Feedback For Diploma in pubbliche relazioni

225
Babett B. Alison Graduate
Liked this course
It was a great class with all the essential information.
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Fiona Mmantlo M. Alison Graduate
loved this course
Eye-opening and easy to use
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David O. Alison Graduate
loved this course
Builds confidence and boosts your communication skills!
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Peter N. Alison Graduate
loved this course
The Alison Diploma in Public Relations offered a fantastic overview of the field. A great, affordable way to build PR skills and earn a valuable credential. Highly recommended!
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SHADRACK V. Alison Graduate
loved this course
It will help me get a job
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Professional Academy has curated courses since 2008 to make quality online courses freely available to all who want to learn. The courses are cre...Read More

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