Public Affairs Management

Name: Public Affairs Management
Availability: InStock

Explore how public affairs management can enhance your organisation’s standing with this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Define public affairs management and its scope
Discuss the historical evolution of public affairs management
Outline the ethical considerations in public affairs management
Analyse political trends and dynamics
Identify key political stakeholders and policy development process
Create effective communication strategies and collaborative partnerships
Recognise the policy-making process and the formulation of advocacy campaign objectives
Recall the process of implementing advocacy tactics and strategies
State the principles of media relations
Explain media monitoring and analysis and how to leverage social media for public affairs
Relate corporate social responsibility (CSC) into business strategy
Distinguish between crisis communication planning with crisis response and reputation management

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