Mastering Public Relations for Brand Building

Name: Mastering Public Relations for Brand Building
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Rating: 3.8 (257 reviews)

Master the art of public relations and build your brand's success story with this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Explain the role of public relations in brand visibility, reputation and fostering positive stakeholder relationships
Assess internal and external factors to conduct a situational analysis for developing an integrated PR strategy
Select a mix of public relations tactics and communication channels based on audience insights and campaign objectives
Evaluate performance of PR campaigns using relevant KPIs to optimise strategy and demonstrate measurable results
Identify ethical principles like transparency, privacy protection and navigate relevant legal/regulatory considerations
Recognise emerging PR trends such as influencer marketing and the rise of purpose-driven brand storytelling
Create brand narratives and key messaging that highlight unique value propositions and resonate with target audience

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