Introduction to Management: Analysis & Strategies
This free online course will introduce you to management analysis and strategies to boost your managerial career.
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CertificationView course modules
This free online course will first introduce you to SWOT analysis, a strategic planning technique that will help you in identifying your organization's strengths, weaknesses, opportunities, and threats in relation to business competition or project planning. You will also cover the VRIO framework which will be useful in analyzing your firm’s internal resources and capabilities to find out if they can be a source of sustained competitive advantage.
Next, you will study PESTEL analysis, which is a framework that you can use to analyse and monitor the macro-environmental or external marketing environmental factors that have an impact on your organisation. You will then study important kinds of strategies such as differentiation, focus strategy, and customer intimacy strategy. You will also cover Management by Objectives and group goals as well as financial and non-financial controls.
Learning about the different types of managers and management strategies will help you better execute your role in your company or organization. By applying the analytical and strategic management methods taught in this online strategy and analysis course, you will develop both your team, your output, and your own professional skills, all of which are excellent opportunities for growth and promotion. So, have a look at the course today and start learn some great management theories and tactics in just a few hours.
Module 1: Introduction to Analysis
Module 1: Learning Outcomes
Module 1: Lesson Summary
Module 2: External and Social Analysis
Module 2: Learning Outcomes
Social Needs Analysis
Module 2: Lesson Summary
Module 3: Developing a Strategy
Module 3: Learning Outcomes
Strategy and Vision
Developing a Strategy
Choosing a Strategy
Module 3: Lesson Summary
Module 4: Internal Factors
Module 4: Learning Outcomes
Goals and Objectives
Module 4: Lesson Summary
After completing this course you will be able to:
• Describe who managers are and about the nature of their work.
• Explain why you should care about leadership, entrepreneurship, and strategy.
• Describe the dimensions of the planning-organizing-leading-controlling (P-O-L-C) framework.
• Discuss how economic performance feeds social and environmental performance.
• Describe what performance means at the individual and group levels.
• Create your survivor’s guide to learning and developing principles of management.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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