Strategic Management - Implementing and Evaluating Strategy - Revised
Learn the practices and procedures for implementing effective strategies with this free online course.
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CertificationView course modules
This course will first introduce you to strategy implementation which refers to the sum total of the activities and choices required for the execution of a strategic plan. You will study the factors that differentiate Stage I, II and III companies including their classification according to risk, courses of action, and desired rates of growth. You will also learn what should be done to align your company's operations in a new direction.
You will then study horizontal and vertical integration as well as diversification and synergy, including production synergy, marketing synergy, financial synergy and organisation synergy. The course will discuss the main factors to consider when assessing the suitability of a proposal, the main steps in the screening process, the five-step model in the evaluation and control process, and the steps in a Strategy Audit. You will also study the problems in the measurement of performance and the guidelines for proper control of strategic planning implementation.
In the modern economy, organizations need strong strategic decisions to keep up with fast-paced innovation, emerging technologies, and customer expectations. This Strategic Management - Implementing and Evaluating Strategy online course will help you assess your company's present situation, plan strategies, carry them out, and analyze their effectiveness. By taking this course, you will become more able to help your company achieve its goals and objectives, gain a competitive advantage, and improve market share. Start boosting your professional skills, today.
Having completed this course the learner will be able to:
- Define strategic implementation
- Describe horizontal and vertical integration
- Describe diversification and synergy
- Define production synergy, marketing synergy, financial synergy and organisation synergy
- List and describe the steps in the screening process
- Describe the five-step model in the evaluation and control process
- Describe problems in measurement of performance
- List and describe steps in a Strategy Audit
- Describe guidelines for proper control of strategic planning implementation
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
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