Strategic Management - Implementing and Evaluating Strategy - Revised
Learn the practices and procedures for implementing effective strategies with this free online course.
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This course will first introduce you to strategy implementation which refers to the sum total of the activities and choices required for the execution of a strategic plan. You will study the factors that differentiate Stage I, II and III companies including their classification according to risk, courses of action, and desired rates of growth. You will also learn what should be done to align your company's operations in a new direction.
You will then study horizontal and vertical integration as well as diversification and synergy, including production synergy, marketing synergy, financial synergy and organisation synergy. The course will discuss the main factors to consider when assessing the suitability of a proposal, the main steps in the screening process, the five-step model in the evaluation and control process, and the steps in a Strategy Audit. You will also study the problems in the measurement of performance and the guidelines for proper control of strategic planning implementation.
In the modern economy, organizations need strong strategic decisions to keep up with fast-paced innovation, emerging technologies, and customer expectations. This Strategic Management - Implementing and Evaluating Strategy online course will help you assess your company's present situation, plan strategies, carry them out, and analyze their effectiveness. By taking this course, you will become more able to help your company achieve its goals and objectives, gain a competitive advantage, and improve market share. Start boosting your professional skills, today.
Introduction to Implementing Strategy
Introduction to Implementing Strategy - Learning Outcomes
Introduction to Implementing Strategy
Different Functions in Implementing Strategy
Understanding Classification and Diversification
Introduction to Implementing Strategy - Lesson Summary
Diversification and Synergy
Diversification and Synergy - Learning Outcomes
Understanding Synergy & The Screening Process
Evaluation and Control Process
Diversification and Synergy - Lesson Summary
Evaluation of Strategy
Evaluation of Strategy - Learning Outcomes
Introduction to Evaluation and Control
Measurement of Performance
Evaluation of Strategy - Lesson Summary
Having completed this course the learner will be able to:
- Define strategic implementation
- Describe horizontal and vertical integration
- Describe diversification and synergy
- Define production synergy, marketing synergy, financial synergy and organisation synergy
- List and describe the steps in the screening process
- Describe the five-step model in the evaluation and control process
- Describe problems in measurement of performance
- List and describe steps in a Strategy Audit
- Describe guidelines for proper control of strategic planning implementation
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