Loading

Strategic Management - Implementing and Evaluating Strategy - Revised

Leadership and Management
Free Course
Learn the practices and procedures of implementing and evaluating effective management strategy.
Start Course Now
  • Duration

    2-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    NPTEL

Description

Outcome

Certification

View course modules

Description

By studying the course ‘Strategic Management – Implementing and Evaluating Strategy’ you will learn about the activities and choices required for effective implementation and evaluation of a strategic plan. At the beginning of this course, you will be introduced to the concept of implementing strategy. The course will describe who will carry out the strategic plan and what should be done to align the company’s operation in a new direction.

Following on from this, you will study the functions of a business and the factors which differentiate Stage I, II and III companies. You will then learn about synergy and the different types of synergy including production synergy, marketing synergy, financial synergy and organizational synergy. You will learn about mergers and acquisitions and the advantages and disadvantages of each in terms of organizational strategy. Diversification will also be discussed as well as the tools that can be used in this area such as SWOT analysis, GAP analysis and Competition and Risk analysis.

This course will be of great interest to business managers and professionals who are working in the area of strategic management and would like to learn more about practices and procedures of implementing and evaluating strategy.

Start Course Now

Learning Outcomes

Having completed this course the learner will be able to:


  • Define strategic implementation
  • Describe horizontal and vertical integration
  • Describe diversification and synergy
  • Define production synergy, marketing synergy, financial synergy and organisation synergy
  • List and describe the steps in the screening process
  • Describe the five-step model in the evaluation and control process
  • Describe problems in measurement of performance
  • List and describe steps in a Strategy Audit
  • Describe guidelines for proper control of strategic planning implementation

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

Careers

Course Reviews

Notification

You have received a new notification

Click here to view them all