Best Marketing Courses
Alison's range of free online Marketing courses, from social media marketing and marketing management courses to public relations tutorials and digital marketing lessons, will teach you how to attract customers and convince them to buy and use your product or service. Marketing is a crucial function in any organisation, large or small, so learning about these essential marketing topics will bring your résumé to the next level in no...…Read More
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Diploma in Events Management
- Identify the different types of events
- Explain the importance of customer service
- Describe the process of organizing small and private eve...
- Outline the different stages of event promoti... Read More

Diploma in Retail Management
- Define ‘merchandising’ and ‘pricing’
- Compare marketing and brand management
- List the many retail sales channels
- Recall different security procedures Read More

Basics of Business Consulting
- Discuss the purpose of conducting a needs analysis
- Outline the ethical issues in business
- Identify and implement ethical business practices
- Select the best option to find a consulting j... Read More

Introduction to Public Relations
- Define the field of public relations
- Define the function of public relations
- Define the characteristics of several PR models
- Describe several prominent sub-functions in t... Read More

Diploma in Marketing Management
- Define the process and function of marketing
- Explain the key marketing concepts
- Contrast and compare how marketing of services differs f...
- Discuss how marketing theory has evolved Read More

How to Arrange Successful Fundraising Events
- Define the concept of fundraising
- Discuss the steps for arranging a successful fundraising...
- Summarise the tools and resources that can he... Read More

Maximizing Customer Engagement for Business Growth
- Describe the ‘audience first’ approach to business
- Outline the benefits of identifying your target audience
- Discuss how to calculate the customer lifetim... Read More

Introduction to Effective Bid Writing
- Define the three fundamental principles for writing a su...
- Discuss the role and responsibilities of a bid manager
- Describe the importance of proposal structure... Read More

Event Management: Legal Requirements and Sustainability
- Identify the various safety policies that events planner...
- Describe how to run an event safely
- Explain how to manage health and safety durin... Read More

Visual Merchandising Essentials
- Define the core features of visual merchandising
- Outline the basics of store layout and the role of a sto...
- Discuss the use of lighting, colour, music and scent to ...
- Identify the challenges and limitations of vi... Read More

Generative AI for Businesses
- Define generative AI
- Identify the key models and frameworks of generative AI
- Discuss the potential impact of generative AI on busines...
- Assess the role of generative AI in marketing... Read More

Advanced B2B Marketing Strategies
- Distinguish between B2B and B2C marketing
- Define account-based marketing
- Outline actionable steps to getting started w... Read More

Diploma in Building and Maintaining Customer Relationships
- Outline the four major drivers of the growth of CRM
- List the reasons companies should adopt CRM
- Identify the applications and benefits of ‘co... Read More

Mastering Public Relations for Brand Building
- Explain the role of public relations in brand visibility...
- Assess internal and external factors to conduct a situat...
- Select a mix of public relations tactics and ... Read More

Retail Management: Marketing and Brand Management
- Define what is meant by a trend
- Describe how best to target customers in your store
- Outline how to communicate with customers Read More

Diploma in Marketing Analytics
- Identify the influence of key marketing concepts in mark...
- Explain the utilization of R programming in marketing an...
- Analyze the concept of customer segmentation and target ...
- Identify the marketing mix models in analytic... Read More
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