By the end of this course, you will be able to:

• Discuss how customers perceive price and value
• Recall how to add value that boosts margins, not costs
• Assess the justification for higher prices in a competitive market
• Identify what customers are willing to pay more for
• Discuss why pricing is important to potential investors
• Recognize which pricing model you should use for your business
• State common pricing mistakes
• Recognize price variables and their effects on pricing strategy
• Distinguish cost-based pricing from market-based and value-based pricing

By the end of this course, you will be able to:

• Explain the right time to launch a product and the main elements of a winning product
• Describe how to define a product and create the vision to attract both customers and investors
• Outline the concept of a ‘minimum viable product’ (MVP) and its benefits
• Describe MVP procedures and guidelines
• Discuss the ‘product roadmap’ and its importance
• Classify different types of product roadmaps
• Explain product or service strategy and how to defend your product or service against competitors
• Highlight the requirements of an investor

By the end of this course, you will be able to:

• Define ‘marketing objectives’
• Recognize the guidelines for creating marketing objectives
• Explain how your marketing programs will impact your marketing budget and bottom line
• Describe the various marketing programs that you can implement in your business
• Identify how to measure the success of each of your marketing programs
• Discuss considerations for how your marketing programs fit with other business strategies
• Describe how to establish your credibility vis-a-vis thought leadership
• Identify inexpensive and free ways to achieve thought leadership
• Evaluate your marketing mix to create a balanced marketing program
• Recognize common marketing mistakes and how to avoid them

By the end of this course, you will be able to:

• Explain how to create a robust financial plan for your business and attract potential investors
• Recognize the building blocks of a financial plan
• Describe the revenue, staffing, and expenses model with financial statements in detail
• Describe the numbers that investors care about and why
• Explain how to plan revenue and expenses for your business
• Identify the potential drivers of revenue and an appropriate gross margin target for your business
• Explain and predict cash flow positively 
• Define ‘aggressive’ and ‘conservative’ cash flow estimates

By the end of this course, you will be able to:

• Describe how to determine the best sales channel for your business
• Distinguish between direct and indirect sales models
• List the advantages and disadvantages of both direct and indirect sales models
• Describe how your company’s eventual scale effect which selling strategies to use
• Outline the techniques for understanding exactly what selling models your competitors are using
• Describe how to develop a winning selling strategy using proven techniques that crush the competition every time
• Explain the financial consideration of each selling model
• Identify key success for implementing a chosen selling model

By the end of this course, you will be able to:

• Recognise the need for competition in your business
• Identify which of your company’s strengths are most important to emphasise
• Distinguish which companies are your direct and indirect competitors
• Explain how to create a ‘competitive matrix’
• Define ‘unique competitive advantage’
• List the importance of establishing a unique competitive advantage
• Describe how to identify the core characteristics of your unique competitive advantage
• Identify common mistakes associated with a unique competitive advantage
• Explain how to evaluate your strengths
• Describe the competitive positioning matrix and what each area represents
• Discuss how to evaluate your competitors
• Evaluate how to articulate and utilise the competitive binder to your advantage

By the end of this course, you will be able to:

• Define what is meant by the term ‘competitive advantage’
• Explain how to position your business for success
• Describe how to find and segment your target market
• Define how to determine the unique value of your business
• Describe how to craft a compelling story for your product and company
• Explain how to develop attributes to set your business apart from competitors

By the end of this course, you will be able to:

• Explain how to develop an achievable prospecting system
• Recognise how to overcome call reluctance
• Discuss the importance of utilising a sphere of influence
• Identify various methods of generating leads
• Recognise the key to setting appointments
• Identify ways of setting referral goals
• Recognise how to build techniques that will establish referral relationships
• List the seven formulas for writing effective sales scripts
• Explain how to build trust and rapport
• List and explain the goal-setting processes
• Discuss how to create a continuous sales improvement mindset
• Describe sales resistance and how to let go of sales resistance