Understanding and Dealing with Business Competition

Name: Understanding and Dealing with Business Competition
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Rating: 3.6 (20 reviews)

Master the art of dealing with business competition while maintaining the top spot with this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Recognise the need for competition in your business
Identify which of your company’s strengths are most important to emphasise
Distinguish which companies are your direct and indirect competitors
Explain how to create a ‘competitive matrix’
Define ‘unique competitive advantage’
List the importance of establishing a unique competitive advantage
Describe how to identify the core characteristics of your unique competitive advantage
Identify common mistakes associated with a unique competitive advantage
Explain how to evaluate your strengths
Describe the competitive positioning matrix and what each area represents
Discuss how to evaluate your competitors
Evaluate how to articulate and utilise the competitive binder to your advantage

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