

The ENN course offering covers a wide range of important business topics specifically designed to drive your success. These areas include business strategy, sales mastery, communications, public speaking, new manager training, leadership training, freelancing, marketing, financial planning and how

By the end of this course, you will be able to:
- Discuss how customers perceive price and value
- Recall how to add value that boosts margins, not costs
- Assess the justification for higher prices in a competitive market
- Identify what customers are willing to pay more for
- Discuss why pricing is important to potential investors
- Recognize which pricing model you should use for your business
- State common pricing mistakes
- Recognize price variables and their effects on pricing strategy
- Distinguish cost-based pricing from market-based and value-based pricing

By the end of this course, you will be able to:
- Explain the right time to launch a product and the main elements of a winning product
- Describe how to define a product and create the vision to attract both customers and investors
- Outline the concept of a ‘minimum viable product’ (MVP) and its benefits
- Describe MVP procedures and guidelines
- Discuss the ‘product roadmap’ and its importance
- Classify different types of product roadmaps
- Explain product or service strategy and how to defend your product or service against competitors
- Highlight the requirements of an investor

By the end of this course, you will be able to:
- Define ‘marketing objectives’
- Recognize the guidelines for creating marketing objectives
- Explain how your marketing programs will impact your marketing budget and bottom line
- Describe the various marketing programs that you can implement in your business
- Identify how to measure the success of each of your marketing programs
- Discuss considerations for how your marketing programs fit with other business strategies
- Describe how to establish your credibility vis-a-vis thought leadership
- Identify inexpensive and free ways to achieve thought leadership
- Evaluate your marketing mix to create a balanced marketing program
- Recognize common marketing mistakes and how to avoid them

By the end of this course, you will be able to:
- Explain how to create a robust financial plan for your business and attract potential investors
- Recognize the building blocks of a financial plan
- Describe the revenue, staffing, and expenses model with financial statements in detail
- Describe the numbers that investors care about and why
- Explain how to plan revenue and expenses for your business
- Identify the potential drivers of revenue and an appropriate gross margin target for your business
- Explain and predict cash flow positively
- Define ‘aggressive’ and ‘conservative’ cash flow estimates

By the end of this course, you will be able to:
- Describe how to determine the best sales channel for your business
- Distinguish between direct and indirect sales models
- List the advantages and disadvantages of both direct and indirect sales models
- Describe how your company’s eventual scale effect which selling strategies to use
- Outline the techniques for understanding exactly what selling models your competitors are using
- Describe how to develop a winning selling strategy using proven techniques that crush the competition every time
- Explain the financial consideration of each selling model
- Identify key success for implementing a chosen selling model

By the end of this course, you will be able to:
- Recognise the need for competition in your business
- Identify which of your company’s strengths are most important to emphasise
- Distinguish which companies are your direct and indirect competitors
- Explain how to create a ‘competitive matrix’
- Define ‘unique competitive advantage’
- List the importance of establishing a unique competitive advantage
- Describe how to identify the core characteristics of your unique competitive advantage
- Identify common mistakes associated with a unique competitive advantage
- Explain how to evaluate your strengths
- Describe the competitive positioning matrix and what each area represents
- Discuss how to evaluate your competitors
- Evaluate how to articulate and utilise the competitive binder to your advantage

By the end of this course, you will be able to:
- Define what is meant by the term ‘competitive advantage’
- Explain how to position your business for success
- Describe how to find and segment your target market
- Define how to determine the unique value of your business
- Describe how to craft a compelling story for your product and company
- Explain how to develop attributes to set your business apart from competitors

By the end of this course, you will be able to:
- Explain how to develop an achievable prospecting system
- Recognise how to overcome call reluctance
- Discuss the importance of utilising a sphere of influence
- Identify various methods of generating leads
- Recognise the key to setting appointments
- Identify ways of setting referral goals
- Recognise how to build techniques that will establish referral relationships
- List the seven formulas for writing effective sales scripts
- Explain how to build trust and rapport
- List and explain the goal-setting processes
- Discuss how to create a continuous sales improvement mindset
- Describe sales resistance and how to let go of sales resistance






Frequently Asked Questions
Once you have completed your purchase, your Digital Certificate/Digital Diploma and Transcript can be downloaded from the Dashboard of your Alison Account.
I access Alison via my computer:
Expand the Your Completed Courses & Claimed Certificates widget in your dashboard as shown below:
You will then be able to download your Digital Certificate/Diploma and Transcript. 
I access Alison via my Mobile Browser:
Expand the Your Completed Courses & Claimed Certificates widget in your Dashboard as shown below:
You will then be able to download your Digital Certificate/Diploma and Transcript. 
I access Alison via App:
Open My Certificates in your Dashboard, as shown in the example below:

You will then be able to download your Digital Certificate/Diploma and Transcript.

Continuing Professional Development, or CPD, is the process of continually developing or maintaining your professional skills. CPD helps individuals focus on how they can become a more competent and effective professional. Due to our rigorous publishing review process, courses on Alison are now being accredited by CPD UK, an independent organisation. Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks, and the learning value has been scrutinised to ensure integrity and quality. This CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD requirements. This means a certificate from a course on Alison can now be used as part of your CPD requirements (please check with your organisation’s guidelines). You can find out more about Alison accreditation here.
Users can pay a nominal fee to automatically download Digital Certificates or purchase paper or framed Certificates that are shipped via mail. For a more detailed list of the costs, visit the Shop page.













