Current Scenario
The employment outlook of a particular profession may be impacted by diverse factors, such as the time of year, location, employment turnover, occupational growth, size of the occupation, and industry-specific trends and events that affect overall employment.
Although Motivational Speakers will always be in demand, your unique speciality and target audience will influence the volume and kind of opportunities that come your way. Budget cuts may clip the wings of those who speak at schools, but an improving economy spells hope for those who speak to professional associations.
Best Foot Forward
Once you discover an innate passion for sharing your views with others and thus making their lives better, it is time to zero in on what you are good at, what you are passionate about, and what amazing perspective you can offer. You can sharpen your focus even further by narrowing down your areas of expertise.
Next on the agenda is pinpointing who would benefit from your motivational speeches. Figure out your audience's age and career so you can play around with the content most likely to resonate with them and discover how best to find them - at a marketing conference, perhaps, or at a sporting event.
Once you know what you want to say to your audience, it’s time to polish your public speaking skills so you learn how to share your opinions in tried and tested ways.
Of equal importance is the ability to write speeches that wow the audience. A strong introduction that includes a vote of thanks to the organisers, a quote by a famous personality, or a question will set the stage for a sound body representative of a comprehensive preparation.
Memorable speeches end with a bang, usually a concise summary of points and an encouraging call to action that leaves your audience with something to remember and ponder over.
A crucial element in becoming a stalwart in motivational speaking is to create a strong online presence. A professionally designed website delineating your objectives and interests will urge prospective clients to go beyond the preliminary pitches.
Social media platforms like LinkedIn and Twitter will enable you to create and market content that proves your value. Educational blog posts and videos are equally important mediums to share your expertise and prove your motivational speaking prowess.
What is Your Selling Point?
Some Motivational Speakers may be moved to inspire and guide listeners to find purpose and meaning in their life. Their talks on personal development or overcoming adversity help people see the world or their situation from a different, hopefully more helpful perspective.
Business speakers use their personal experiences and stories of success and failure to cultivate enthusiasm and develop a common purpose of improved productivity in business teams, from salespeople to executive directors.
Youth mentors act as exemplary role models who can provide positive guidance and direction to young people by addressing topics like education, purpose, perseverance, and healthy relationships. Many schools, churches, and community centres invite experienced mentors to speak to young people so they can develop into healthy, well-rounded individuals ready to meet the challenges of adulthood.
Community speakers educate the public and empower them to take positive action or rally together on important social and community issues
Public Speakers vs Motivational Speakers
Both types of speakers can be effective, depending on the goals of the event and the needs of the audience.
Public speaking can be valuable in various contexts, from business to education to special events like weddings. Professional public speakers use their oratory skills to share their knowledge through keynote speeches, training sessions, and independent consultations with diverse audiences.
While public speakers may focus more on imparting information and expertise, Motivational Speakers usually aim to connect with their audience emotionally and inspire them to take appropriate action. They make their presence known in various fields, from weight loss and fitness to publishing, healthcare and finance.
Ideally, conferences have a closely-curated lineup of public and motivational speakers who can help the audience realise what they need to do to achieve a particular goal and inspire them to go out and put that theory to the test.
Motivational Speaker vs Life Coach
Both professions strive to help others optimise their potential and better their lives.
However, Motivational Speakers seek to deliver an inspirational message to a large group of people through a presentation that may last a couple of hours. Although they desire positive outcomes, they are not responsible for a change in their audience. They may entertain questions at the end of the event, but time constraints may prevent proper clarity and sustainable improvement in their listeners.
Conversely, life coaches use a judicious blend of one-on-one coaching and different tools and techniques to help the client realise their potential over the course of multiple sessions. Personal responsibility for the client drives a life coach to invest a lot of time in proactive interaction with the client so they become self-aware and turn over a new leaf for good.
Potential Pros & Cons of Freelancing vs Full-Time Employment
Freelancing Motivational Speakers have more flexible work schedules and locations. They own the business and can select their projects and clients. However, they experience inconsistent work and cash flow, which means more responsibility, effort and risk.
On the other hand, full-time Motivational Speakers have company-sponsored health benefits, insurance, and retirement plans. They have job security with a fixed, reliable source of income and guidance from their bosses. Yet, they may experience boredom due to a lack of flexibility, ownership, and variety.
When deciding between freelancing or being a full-time employee, consider the pros and cons to see what works best for you.