Companies are increasingly using computer and internet technology to facilitate doing business. In the modern world the internet provides a vast amount of opportunities for business to help run their business successfully. E-Business involves a wide range of electronic activities a business can partake in whereas E-Commerce refers to the process of buying and selling online. By studying the Alison Learning Path in E-Business and E-Commerce you will learn about the opportunities available to a company when they decide to conduct business online. You will learn how E-Business and E-Commerce can help a company reach new markets, market to customers, and increase sales. The Alison Learning Path in E-Business and E-Commerce is a series of courses that cover different areas of E-Business such as internet marketing and advertising, buying and selling online and social media for businesses.
Courses in this Learning Path
Introduction to E-Commerce
Major advances in technology have seen e-commerce becoming extremely viable for business and also very convenient for consumers. Various topologies and security plans allow producers and consumers to sell and purchase with ease. This course introduces the learner to various topologies used within e-commerce, the infrastructure required and security needed to make e-commerce possible.
This course will be of great interest to business professionals, as well as any learner wanting to expand their knowledge and understanding of e-commerce.2-3 Hours50 Points
E-Commerce - Introduction to Internet Marketing Strategies for Businesses
Before the Internet companies fashioned communication strategies based on whatever medium they had available to them, whether that was print, radio or TV media, to broadcast their message. Companies now realise that the Internet is the ideal communication medium for interacting with a wide variety of stakeholders. They also know that the Internet is not just the Web, but a range of technologies that, in combination, can provide a potent marketing strategy.
In this course you will learn about successful Internet marketing techniques and strategies that are being used today by businesses and organisations around the world. You will be introduced to techniques such as how to break down your target audience, how to build a coordinated marketing strategy using the integrated Internet marketing matrix to reach your customers and stakeholders, and how to measure the effectiveness of promotion strategies.
This course will be of great interest to business and marketing professionals and entrepreneurs wanting to expand their knowledge and understanding of effective Internet marketing strategies, as well as any learner wanting to learn more about the power of online marketing.1-2 Hour50 Points
E-Commerce Web Strategy
With the growing popularity of e-commerce in today’s world, organizations must learn strategies to attract and retain online customers to their webpage. They must also tailor their websites to adapt to their customer’s needs.
This course introduces the learner to various strategies used by firms and organizations to attract and retain customers to their e-commerce, the different types of attractors and attractiveness factors associated with attractors. This course will be of great interest to business professionals, as well as any learner wanting to expand their knowledge and understanding of effective web strategies with e-commerce.2-3 Hours50 Points
Building A Successful E-Business
The course Building A Successful E-Business shows you how using computer and internet technology can facilitate a business of any size to successfully build an online e-business. The many benefits of conducting e-business are explained include expanding a business’s customer base, lowering costs and competing with other businesses.
The course begins by introducing you to the practice of e-business. You will learn about different forms of e-business and when they are used. You will learn how to assess a business’s needs and indicate if a business is ready for e-business. You will learn different ways in which conducting e-business can be beneficial.
Next, you will learn about the variety of issues that need to be addressed once a company has decided to conduct e-business. You will be introduced to a range of services that are available for businesses in order to deal with these issues and conduct e-business successfully. You will learn the importance of creating a web presence for your business and the steps and options involved in doing so.
Finally, you will be introduced to the practices of online marketing and e-commerce. You will learn about different forms of online advertising and why a business should consider employing them. You will learn about the importance of using social media to market your business to current and potential customers in the modern world. You will learn about all the areas that need to be considered when integrating your web system with your business. You will learn about a variety of options available to a business when conducting e-commerce.
This course will be of great interest to business professionals in small-to-medium businesses, entrepreneurs, and anyone who wants to start using computer and internet technology to conduct business and reach customers in order to stay up-to-date in the modern digital world.2-3 Hours50 Points
E-Commerce and Selling Online
E-Commerce and Selling Online teaches you ways in which businesses of any size can complete transactions using online technology and how selling online can help your business reach new markets and increase business sales and revenues.
The course begins by introducing you to the practice of e-commerce. You will learn what differentiates e-commerce and e-business and you will learn how conducting e-commerce can benefit a business. You will be introduced to different categories of e-commerce and where they are applied.
Next, you will learn about the range of benefits that come from purchasing and selling products and services online. You will learn about a variety of different areas that need to be considered when planning to integrate e-commerce into your business. You will learn about different features of selling online and the security and privacy issues that may arise when conducting e-commerce.
Finally, you will learn about the range of options available for adding e-commerce to a business. You will be introduced to different types of e-commerce solutions that are currently available. You will learn about important areas that need to be considered when deciding to sell products and services online. You will learn about trends in e-commerce and the common types of websites that conduct e-commerce today.
This course will be of great interest to business professionals in small-to-medium businesses, entrepreneurs and anyone who wants to start selling products or services online.2-3 Hours50 Points
Social Media Strategy for Small Businesses
Learn about the key techniques for integrating social media platforms into your e-commerce website to drive customer awareness of your brand and increase sales by studying the course Social Media Strategy for Small Businesses.
The course begins by describing the need for a dynamic web presence. You will learn about the different elements of a dynamic website and the different steps of research and planning for a dynamic website. You will be introduced to the different areas to consider when creating a website and learn how to identify key interactive elements that can be added to a website.
Next you will learn about the key concepts relevant to social media and the considerations that need to be made for engaging with social media. You will learn about the different types of social media and their benefits and the different ways for preparing and sharing social media content. You will learn how to meaningfully measure social media engagement using platforms such as Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.
The course will be of great interest to professionals working in the areas of marketing, social media and branding. It will also be of interest to learners who would like to learn more about how effective social media can drive e-commerce.2-3 Hours50 Points
Advertising Your Business Online
Advertising Your Business Online is a course that will teach you about the different options available for advertising businesses online. You will learn about ways in which online advertising can be used to promote a business and reach a wider audience compared with traditional advertising approaches. Advertising online can help your business reach new customers and increase brand awareness.
The course begins by introducing you to the process of social advertising. You will learn how using social networks for advertising can be an effective and relatively cheap way to market your business. You will learn different rules that need to be followed when conducting social advertising. You will be introduced to suitable social advertising platforms that you can use to promote your business.
Next, you will learn about online display advertising. You will learn how to use online display advertising as part of your business’s advertising campaign. You will learn about a number of different approaches that you can take which all have different areas that need to be considered before deciding the best approach for you.
Finally, you will be introduced to the process of search engine optimization (SEO). You will learn how to use search engine optimization to maximize the number of relevant visitors to your website. You will also learn about many pitfalls and barriers that are involved with search engine optimization. You will learn how to test how effective search engine optimization has been in promoting your website.
This course will be of great interest to business professionals, entrepreneurs, and anyone who wants to start advertising their business online.2-3 Hours50 Points