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E-Business and E-Commerce Learning Path

Companies are increasingly using computer and internet technology to facilitate doing business. In the modern world the internet provides a vast amount of opportunities for business to help run their business successfully. E-Business involves a wide range of electronic activities a business can partake in whereas E-Commerce refers to the process of buying and selling online. By studying the Alison Learning Path in E-Business and E-Commerce you will learn about the opportunities available to a company when they decide to conduct business online. You will learn how E-Business and E-Commerce can help a company reach new markets, market to customers, and increase sales. The Alison Learning Path in E-Business and E-Commerce is a series of courses that cover different areas of E-Business such as internet marketing and advertising, buying and selling online and social media for businesses.

Courses in this Learning Path

  1. Introduction to E-Commerce

    E-commerce the process of buying and selling of goods or services via the internet - is essential for modern businesses. This course will give you an introduction to e-commerce and discuss the environmental challenges and strategic challenges that organizations face. These include demand risk, innovation risk, and inefficiency risk. You will also study how the Internet, especially the Web, can be a useful device for reducing these risks.

    Next, you will study important topics areas encompassing electronic commerce technology which include Transmission Control Protocol/Internet Protocol (TCP/IP), circuit and packet switching, routing, addressability, and IP addresses. You will also learn about national information infrastructure, message distribution infrastructure, electronic publishing infrastructure, business services infrastructure, and the electronic commerce applications where all this infrastructure sits. The course will then discuss PDF or Portable Document Format and HTML or Hypertext Markup Language.

    Did you know that Amazon.com was one of the first ecommerce sites in the US to start selling products online? Now it is one of the biggest companies in the world. If you want to push your e-commerce business to new heights, this Introduction to E-Commerce course will be of great use to you. With the knowledge in this course, your résumé and business potential in the world of e-commerce will be much stronger. That quite a reward for a free course.

    1.5-3 Hour
    50 Points
  2. E-Commerce - Introduction to Internet Marketing Strategies for Businesses

    This course will first introduce you to Integrated Internet Marketing or I2M. I2M is a structured approach that combines marketing strategy with Internet technology. It promotes the creation of a strategy that uses the full range of Internet mediums such as text, audio, video, and hyperlinking to help you achieve your marketing goals. You will then learn how to make sure that your business' entire web presence is cohesive in order to communicate a consistent message to stakeholders.

    Next, you will learn about measuring effectiveness in ecommerce promotion and purchase. You will be shown how to examine the Web as an advertising medium, using established theoretical models of consumer and industrial buying behaviour. You will then learn why the Web is like a cross between an electronic trade show and a community flea market. Finally, you will learn how to move the customer from being a passive Internet surfer to an interactive user of the medium. 

    Learning effective online marketing and promotional strategies can seem overwhelming at times. This free online marketing course is designed to make it easy. The course will be of great interest to business and marketing professionals as well as entrepreneurs wanting to expand their knowledge and understanding of effective Internet marketing strategies. The course will also be of great use to any student who wants to learn more about the power of online marketing. So, check out the course and start taking full advantage of the marketing technology at your fingertips!

    1.5-3 Hour
    50 Points
  3. E-Commerce Web Strategy

    This course begins by discussing the different ways of attracting and retaining visitors to your web page. You will learn that the Web increases the richness of communication because it enables greater interactivity between the firm and its customers and among customers. You will learn that a small company with a well-designed home page can look every bit as professional and credible as a large, multinational company. This course will also teach you that advertising on the web is reversed, enabling the web visitor to control what they want to see and engage in.

    You will then study the different types of attractors in e commerce. An attractor is a Web site that has the potential to attract and interact with a relatively large number of visitors in a target stakeholder group. You will also learn how organizations approach their Web sites to make them attractive to a range of stakeholders, helping them attract a broad audience, some of whom are never likely to purchase the company's wares but could influence perceptions of the company. This then helps increase word-of-mouth communication, which could filter through to significant real customers.

    With the growing popularity of e-commerce in today's world, organizations must learn strategies to attract and retain online customers to their webpage. They must also tailor their websites to adapt to their customer's needs. Upon the completion of this course, you will learn the different ways to attract and retain visitors, the different ways attractors can sustain attractiveness, and the different factors of attractiveness. Check out this course and gain better understanding of effective web marketing strategies in e-commerce.

    1.5-3 Hour
    50 Points
  4. Building A Successful E-Business

    The course Building A Successful E-Business shows you how using computer and internet technology can facilitate a business of any size to successfully build an online e-business. The many benefits of conducting e-business are explained include expanding a business’s customer base, lowering costs and competing with other businesses.

    The course begins by introducing you to the practice of e-business. You will learn about different forms of e-business and when they are used. You will learn how to assess a business’s needs and indicate if a business is ready for e-business. You will learn different ways in which conducting e-business can be beneficial.

    Next, you will learn about the variety of issues that need to be addressed once a company has decided to conduct e-business. You will be introduced to a range of services that are available for businesses in order to deal with these issues and conduct e-business successfully. You will learn the importance of creating a web presence for your business and the steps and options involved in doing so.

    Finally, you will be introduced to the practices of online marketing and e-commerce. You will learn about different forms of online advertising and why a business should consider employing them. You will learn about the importance of using social media to market your business to current and potential customers in the modern world. You will learn about all the areas that need to be considered when integrating your web system with your business. You will learn about a variety of options available to a business when conducting e-commerce.

    This course will be of great interest to business professionals in small-to-medium businesses, entrepreneurs, and anyone who wants to start using computer and internet technology to conduct business and reach customers in order to stay up-to-date in the modern digital world.

    1.5-3 Hour
    50 Points
  5. E-Commerce and Selling Online

    Across the world, e-commerce has become essential for business success. Just having a physical shop or office is not enough anymore. This course guides you through the evolving practices of e-commerce in a clear and simple manner. The course begins by introducing you to the practice of e-commerce. You will learn what differentiates e-commerce and e-business and how conducting e-commerce can help your business reach new markets. You will then be introduced to the core components of e-commerce and where/when they must be applied.

    Next, the course will present you with a list of the most important considerations that need to be made when integrating e-commerce with your business. Very importantly, you will be guided through the security and privacy issues that arise when conducting e-commerce. Finally, you will learn about the current dominant trends in e-commerce and the different e-commerce solutions that are available to you. 

    If you manage or are thinking of starting a small-to-medium business, then this is the course for you. Whether you have a physical product to sell or a service to offer, either on a B2B or B2C basis, e-commerce skills are essential for ensuring your business success. As such, learning these techniques are a long term investment which can help your business reach new markets and increase business sales and revenue. You can begin making that investment today.


    1.5-3 Hour
    50 Points
  6. Social Media Strategy for Small Businesses

    The course will teach you how to integrate social media platforms into your e-commerce website so that you can drive customer awareness of your brand and increase sales. The course begins by describing the need for a dynamic web presence, and then teaches you how to research and plan for a dynamic website. This section will include an overview of the most important areas to consider when creating a website, a discussion of the key interactive elements that can be added to a website, and the core issues that must be addressed when editing a business website.

    Next, you will learn about the key concepts and considerations relevant to social media, along with the different ways of preparing and sharing social media content. This will include a lesson on the key differences between types of social media that many small business owners tend to miss. You will then learn how to meaningfully measure social media engagement so that you can get better data to inform your business decisions. You then be given a really practical overview of how to apply all of your new knowledge to key platforms such as Twitter, Facebook, LinkedIn, YouTube and blogs.

    Utilising social media can be tricky, but worth it. A few small bits of information about where and how to allocate your time to social media will really pay off. Unfortunately, a large number of small business owners do not understand how to use social media correctly, and never take the time to learn how to do things right. By taking this course, which takes just 3 hours, you can get ahead of the crowd. So why wait?

    1.5-3 Hour
    50 Points
  7. Advertising Your Business Online

    An online advertisement can promote a business and reach a wide audience effectively while spending far less than with traditional advertising approaches. This course will first introduce you to the process of social advertising and its objectives. You will learn about the different rules to follow for a successful social advertising campaign as well as take a look at the different social advertising platforms and the types of advertising they offer.

    Next, you will learn about the key concepts of online display advertising and how to use online display advertising as part of your business's advertising campaign. You will learn about a number of different approaches including their pros and cons before deciding on the best one. Finally, you will be introduced to search engine optimization (SEO) and learn about its best practices, pitfalls, and barriers. Here, you will learn how to implement SEO and test its effectiveness in promoting your website.

    Social advertising can help you target people in very specific demographics who might not even stumble across your profile or website without it. This course will be of great interest to business professionals, entrepreneurs, and anyone who wants to start advertising their business online. It will also be valuable to those who are working in the SEO and advertising industry. So, start the course now and learn how to increase your visibility on social media today!

    1.5-3 Hour
    50 Points