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Entrepreneurs are highly motivated individuals who are involved in designing, launching and running a new business, which typically begins as a small business, such as a startup company, offering a product, process or service for sale or hire. The Alison Learning Path in Entrepeneurial Skills introduces key skills that every entrepreneur needs. It's not enough to just to have a great business idea, the entrepreneur needs the skills to translate that business idea into a successful business product, process or service. The Alison Learning Path in Entrepreneurial Skills is a sequence of courses that can help you be a better entrepreneur. Learn from successful entrepreneurs what they regard are the critical skills that entrepreneurs need. Learn about important areas for business start-ups including market opportunity, market regulations and distribution, competitors and complimentors, and technology breakthroughs. You will learn about the difference between vertical markets and horizontal markets, and why market and technical risks are of great importance for an entrepreneurial venture.
Courses in this Learning Path
Characteristics of the Successful Entrepreneur
Jeff Hawkins is the co-founder of Palm and Handspring and is the architect of many computing products such as the PalmPilot and the Treo smartphone. In this course he will take you on a journey through his career, how he became an entrepreneur and the importance of believing in your product. He teaches valuable lessons about the importance of experience, following your passions and how to keep a work/life balance. He discusses how to design successful products, the role of market research and the need to continuously test products. In terms of the company workplace, he talks about how a good business culture and a strong human resources policy are vital. You will also learn about the importance and inevitability of portable technology.
This course will be of great interest to business professionals who will learn much from the experience, knowledge and wisdom Jeff Hawkins has gained over his career. It will also be of interest to business students setting out on their careers, in particular those who would like to become technology entrepreneurs.
2-3 Hours50 Points
Critical Skills for Entrepreneurs
Jerry Kaplan is widely known in the computer industry as a serial entrepreneur, executive, technical innovator and author. In this free online course he explains what the best qualities of serial entrepreneurs are and the five biggest mistakes that entrepreneurs make. He discusses the five critical skills that entrepreneurs need: leadership, communication, decision-making, being a team player and the ability to telescope. He explains the vital importance of sales skills and recruiting people to sell for you.
This course will show you how the timing of an idea is very important and why it is very difficult to call. Kaplan shares his advice on the types of risks that companies face when they start off and how the trick is to get the risk out as soon as possible. He discusses the best time to start a business, why he admires and respects business leaders such as Bill Gates and Jeff Bezos and how to establish culture and values in a company early on. He also talks about how roles change within a company when there is a transition away from R&D.
This course will be of great interest to business professionals, entrepreneurs, business students and anyone with a general interest in gaining a better knowledge and understanding of the critical skills needed by entrepreneurs to create successful businesses.
1-2 Hour50 Points
Creating An Entrepreneur's Checklist for Success
Steve Blank is a serial entrepreneur with over 30 years of experience in high technology companies and management. He is also a Consulting Professor at Stanford in the Graduate School of Engineering.
In this free online course he goes through a checklist of questions and answers that will be helpful to any new business leader. He offers insights and case studies from industry and new technology companies. He focuses on important areas for business start-ups including market opportunity, market regulations and distribution, competitors and complementors, and technology breakthroughs. You will learn why sometimes being the first and only company in a particular market can actually be a disadvantage. He discusses the difference between vertical markets and horizontal markets, and you will also learn why market and technical risks are of great importance for an entrepreneurial venture.
This course will be of interest to business people, entrepreneurs and anyone who would like to hear key insights and knowledge gained by a very successful entrepreneur with years of experience in business start-ups and management.
1-2 Hour50 Points
Entrepreneurship - Creating the Business
Entrepreneurship is the cornerstone of any modern economy - everyday, entrepreneurs around the world are starting their own business. This free online course from Alison examines characteristics of entrepreneurs and also examines the kind of business models and marketing strategies an entrepreneur can use to start a business.
This course is ideal for anyone who wants to learn more about entrepreneurship or who may be thinking about starting their own business.
2-3 Hours50 Points
Key Elements of Entrepreneurial Success
William Sahlman is one of the world’s leading authorities on entrepreneurship. As a professor at Harvard Business School, his research focuses on investment and financing decisions made in entrepreneurial ventures at all stages of their development. In this free online course, Professor Sahlman explains why the best money comes from customers not venture capitalists. He describes the key elements of an entrepreneurial venture using the example of John Osher who developed the spin toothbrush.
You will learn how to achieve the greatest value by changing the relationship of these elements to one another. He identifies important factors to improve entrepreneurial success. He focuses on what drives entrepreneurs, the importance of recognising opportunity and dealing with change. He discusses how your organisation depends on great people and what to look for when hiring.
This course will be of great interest to business professionals and students looking for greater knowledge and understanding of the key elements of entrepreneurial success.
1-2 Hour50 Points
Why Entrepreneurs Should Think Big
Donna Novitsky has many years of experience as both an entrepreneur and venture capitalist. She is CEO of Big Tent Design and was formerly venture capitalist at Mohr Davidow Ventures. Her motto is “Go big or don’t go!” and this has driven her work as both entrepreneur and venture capitalist.
In this course, you can listen to Donna Novitsky as she explains why entrepreneurs should think big when they are investing so much of their time, energy and passion into creating a business. She also explains how to differentiate between the roles of entrepreneurs and venture capitalists in areas such as business strategy and execution, technology and team building, business diversity and singular focus.
You will also learn about the importance of teamwork as nobody can do it all alone, and she also has advice and guidance in terms of naming a company and marketing start-up companies.
This course will be of great interest to business professionals who are starting their own businesses, particularly high-potential start-ups in the technology space, and would like to benefit from Donna’s advice and guidance on thinking big and achieving extraordinary personal success in business.
0-1 Hours50 Points