Entrepreneurial Skills Learning Path
Entrepreneurs are highly motivated individuals who are involved in designing, launching and running a new business, which typically begins as a small business, such as a startup company, offering a product, process or service for sale or hire. The Alison Learning Path in Entrepeneurial Skills introduces key skills that every entrepreneur needs. It's not enough to just to have a great business idea, the entrepreneur needs the skills to translate that business idea into a successful business product, process or service. The Alison Learning Path in Entrepreneurial Skills is a sequence of courses that can help you be a better entrepreneur. Learn from successful entrepreneurs what they regard are the critical skills that entrepreneurs need. Learn about important areas for business start-ups including market opportunity, market regulations and distribution, competitors and complimentors, and technology breakthroughs. You will learn about the difference between vertical markets and horizontal markets, and why market and technical risks are of great importance for an entrepreneurial venture.
Courses in this Learning Path
Characteristics of the Successful Entrepreneur
This course begins with an overview of entrepreneurship where you will learn why it is considered as a means to an end, as opposed to an end in itself. It will discuss the history of Palm phone and its acquisition, the US Robotics, and 3Com. You will look into how Handspring envisioned the future and how Redwood Neuroscience Institute was started. You will also look into the profiles of entrepreneurs and learn why experience plays a major role in one's success.
Being passionate about something helps one achieve success. With this course, you learn the importance of doing something you believe in and maintaining a work/life balance. You will look into how to define and create your company’s culture, deal with difficult negotiations, and design successful products. You will also study the role of market research, the important subjects that entrepreneurs should be well versed in, the importance and inevitability of portability, and more!
Jeff Hawkins is dubbed as a serial entrepreneur and upon the completion of this course that focuses on his entrepreneurial journey, you will understand the value of having experience under your belt before you start your own business. You will learn that you have to hold on to your passions and maintain a work/life balance. You will also learn why there is a need to continuously test your products and conduct market research. Sign up for this course and learn from the experience, knowledge, and wisdom of Jeff Hawkins.1.5-3 Hour50 Points
Critical Skills for Entrepreneurs
This course begins by discussing the five critical skills needed to be an entrepreneur which are leadership, communication, decision-making, being a team player, and the ability to telescope. You will also learn that companies have personalities that take after the personality of their founders as well as the fact that you don't need to have all the skills to be able to run a business successfully, you just have to find people who have the skills you need.
You will then learn that timing is important when starting a business and that the same idea can have different fates. You will then look into technical risk, market risk, and financial risk. With this course, you will learn that the best time to start a company is when nobody thinks it's possible. It will also discuss the importance of establishing your company's culture and values early on which will shape your company's personality.
Jerry Kaplan admires and respects business leaders such as Bill Gates and Jeff Bezos. Upon the completion of this course, you will learn more about the qualities that they possess as successful business leaders. You will also learn how roles change within a company when there is a transition away from R&D and that technology is always about the future. Check out this course and gain a better understanding of the critical skills needed by entrepreneurs to create successful businesses.1.5-3 Hour50 Points
Creating An Entrepreneur's Checklist for Success
This course begins with an entrepreneur's checklist for success. You will learn the importance of knowing where the idea for an opportunity comes from, where the innovation is, who the customers and competitors are, what is the marketing plan, and more. You will learn about the things you should focus on during an emerging start-up as well as why sometimes being the first and only company in a particular market can actually be a disadvantage.
According to Steve, there are no average startups and they differ by vertical market. With this course, you will learn the difference between vertical and horizontal markets. Steve will discuss why market risk and technology risk are of great importance for an entrepreneurial venture and both have the potential to cause a young business to suffer. In addition, you will learn the importance of setting rules to be able to balance family life with the demands of a start-up.
Steve Blank is a Consulting Professor at Stanford in the Graduate School of Engineering, making him a credible business mentor. Upon the completion of this course, you will learn the important areas for business start-ups including market opportunity, market regulations and distribution, competitors and complementors, and technology breakthroughs. Check out this course and hear key insights and knowledge gained by a very successful entrepreneur with years of experience in business start-ups and management.1.5-3 Hour50 Points
Entrepreneurship - Creating the Business
This course begins by giving you an introduction to the mind of an entrepreneur. You will explore the factors and characteristics that are commonly found in an entrepreneurial mindset which you can strive to possess and emulate. You will learn how to enhance your entrepreneurial mind by subscribing to newsletters, engaging in discussions with entrepreneurs, keeping a diary of your journey, seeking out educational programs, refining your entrepreneurial characteristics on a daily basis, and more!
You will then learn where to find the right resources to develop and enhance your entrepreneurial skills. These include small business associations, banks, financial institutions, and micro-credit agencies, educational facilities, business-related NGOs, libraries, community redevelopment agencies, support from family and friends, and the Internet. You will also get the chance to take an entrepreneur assessment survey so you can learn if you've got what it takes to be a successful entrepreneur.
Being a successful entrepreneur takes a lot of work. You need a strategic plan to make your goals a reality and to begin your own hero’s journey. Upon the completion of this course, you will gain a better understanding of the common characteristics of an entrepreneur. You will also learn the development and planning process involved in the launch of a new product, the business ecosystem, and a knowledge of successful business models so make sure to check this course out!1.5-3 Hour50 Points
Key Elements of Entrepreneurial Success
This course begins by discussing the key elements of entrepreneurial success. You will learn the importance of choosing the right venture investors, recognizing opportunity, and leveraging your experience. You will also study the four key elements of an entrepreneurial venture and the factors that can help in improving one's entrepreneurial success. Moreover, you will study the important characteristics of an entrepreneur which include being a risk taker, problem solver, negotiator, and hard worker.
This course will then discuss opportunity-driven entrepreneurship where you will learn that opportunity is the window that helps business people achieve their goals. It will also teach you that new ventures must be ready to adapt because time and technology constantly change. You will look into the four qualities to look for when hiring people as well as learn the challenges in the process. This course will also discuss the three most critical elements of venture success and why teams are more important than individuals.
Upon the completion of this course, you will learn the important factors to improve entrepreneurial success and what drives entrepreneurs. You will also become aware of the importance of recognising opportunity and dealing with change. In addition, you will learn how organisations depend on great people and teach you what to look for when hiring. Check out this course and gain greater knowledge and understanding of the key elements of entrepreneurial success.1.5-3 Hour50 Points
Why Entrepreneurs Should Think Big
This course begins by teaching you why entrepreneurs should think big. Donna Novitsky is CEO of Big Tent Design and was formerly venture capitalist at Mohr Davidow Ventures. Her motto is “Go big or don't go!” and this has driven her work as both entrepreneur and venture capitalist. With this course, you will learn how to feed your passion according to Donna's beliefs so you too can be the successful entrepreneur you want to be.
You will then learn the importance of teamwork as nobody can do it all alone. Donna will also discuss in detail the differences between a VC and an entrepreneur. She will give you advice on how to name a start-up and how to market a startup. With her expertise in areas such as business strategy and execution, technology and team building, business diversity and singular focus, there is no way you can fail by listening to her words of wisdom.
If you are planning to start your own business, particularly high-potential start-ups in the technology space, you will learn a lot from Donna’s advice and guidance on thinking big and achieving extraordinary personal success in business. Upon the completion of this course, you will learn how to come up with a company name, do marketing for a startup, and understand the importance of teamwork. Sign up for this course and start your journey to success now!1.5-3 Hour50 Points