Learning Outcomes

In this free course, you will learn how to:

• Define the elements of business development and sales
• State the five stages of market sophistication
• Define the characteristics of an ideal business customer
• Describe the process of setting up a cold email lead generation system
• List the nine truths of selling
• List the four stages of a sale
• Describe the process of setting up an email automation system
• Recall the contents of an effective sales presentation
• State the four-step direct mailing strategy
• Describe the psychology of cold calling
• State the components of a SMART business plan
• Recall the steps required in scheduling appointments