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Growth Strategies for Business - Revised
Gain a better understanding of growth strategies, international marketing, and product evaluation with this course.
Description
Business growth is a stage where a business reaches the point of expansion and is searching for additional options to generate more profit. This course will first introduce you to the four-phase growth model. You will study different growth strategies as well as look into growth and management mistakes. You will also study the international market, examine the opportunities and problems associated with it, and overview international marketing plans.
Innovation is an idea or product that is new to the sponsoring organization. This course will introduce you to different sources of innovation. You will learn how to add to products and services and study different types of products such as durable goods, non-durable goods, controlled goods, and specialty products, to name a few. You will also look into the different methods of evaluating new products including laboratory tests, expert evaluations, and customer evaluations.
Having worked hard to create a business, many entrepreneurs and businesses find it a struggle to grow their company. Upon the completion of this course, you will have learned different growth strategies to help your business reach its full potential along with the key factors involved in international business. You will also have gained a much stronger understanding of globalization, its effects in developing countries, and Hofstede’s Five Cultural Dimensions. Check out this course and learn how to grow your business profitably, today!
Start Course NowModules
Business Growth
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Business Growth - Learning Outcomes
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Business Growth
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Four-Phase Growth Model
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Change and Transformation in Business
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Growth Strategies
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Management Mistakes
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Growth Mistakes
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Business Growth - Lesson Summary
International Marketing
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International Marketing - Learning Outcomes
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International Marketing
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Opportunities and Problems with International Marketing
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The International Marketing Plan
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International Marketing - Lesson Summary
Adding Products and Services
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Adding Products and Services - Learning Outcomes
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Where Does Innovation Come From?
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Product Categories
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Evaluating New Products
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Case Study: Innovation in the Music Industry
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Adding Products and Services - Lesson Summary
International Business
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International Business - Learning Outcomes
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What Is Globalization?
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Elements of Economic Globalization
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Effects of Globalization for Developing Countries
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Hofstede’s Five Cultural Dimensions
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International Business - Lesson Summary
Course assessment
Learning Outcomes
Upon completion of this course you will be able to:
- Explain the four-phase growth model to identify growth problems in a business
- Discuss the changes, transformations, strategies, and mistakes that continuously need to be considered when growing a business successfully
- Identify the opportunities and problems that can occur in international marketing plans
- Examine innovation, products, globalisation and Hofstede's Five Cultural Dimensions
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.
