Principles of B2B Sales and Marketing

Name: Principles of B2B Sales and Marketing
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Learn how to use B2B sales and marketing best practices and tools to drive business growth in this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Explain the business-to-business (B2B) sales and marketing process
Define the role of B2B sales and marketing in an organisation
Explain the collaborative processes that sales and marketing teams use to work together on campaigns
Explain how to visualise, measure and optimise the sales funnel
Discuss B2B sales-closing techniques
Describe the steps taken to create an effective strategy to generate leads
Distinguish between ‘solution-selling’ and ‘value-selling’ in B2B marketing

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