A retail associate is the first person that customers meet. They require a calm and friendly manner to engage the patrons on the sales floor. We'll show you the roles and duties required of a retail associate and the specific qualities they must have to perform their job. People in a good mood are more likely to make purchases. Thus stores need to have a relaxing atmosphere. Learn about retail psychology and how to use it to help customers feel more comfortable and spend more money in your store. ‘Consumer behaviour’ describes how clients shop, select, use, purchase and dispose of products. Discover various aspects of customer behaviour, how to interpret consumer behaviour, deal with the related issues and analyse the difference it makes on the sales floor. Communication is vital when interacting with customers because it allows them to understand the product, leading to potential sales. Examine the essential information to deliver to customers, how to talk to customers and handle unhappy or annoying customers.

The 'sales process' is a series of steps required to convince a prospective buyer to make purchases in a store. Study these steps and the personal characteristics needed in the sales process. Retail associates must be sensitive to customer rights to avoid complications when dealing with them. Gain insight into the dos and don'ts of a trader, effective ways of handling customer issues and the legal aspects of customer rights. ‘Visual merchandising’ is how to present products, goods and services to consumers within a retail environment. Explore visual merchandising goals and various interior and exterior store designs and displays. The health and safety regulations minimise the risk of injury or harm to a worker. We will show you the importance of following health and safety regulations and the rules for implementing them on a shop floor.

We designed this course for people who want to pursue a career in the retail sector as retail associates. However, it is helpful for anyone who wants to hone their skills and update their knowledge in the retail business. This course requires no prerequisite knowledge or experience. We have divided it into different sections covering the retail business's technical, non-technical and legal aspects for a retail associate. In addition, you will sharpen your communication skills and public dealing, which will help you in other areas of your life. The retail business is a mature and continuously growing industry in the world. Over three million people are employed in the retail business in the UK alone, with an average retail associate earning around £21 000 per year. As a result, the retail market is abundant with career opportunities for people with the proper knowledge and skills. Join this course now and gain the basic understanding of a retail associate and learn for free!