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Free Online Courses from the Mark Meyerson
Mark Meyerson
Marketing strategy specialist
25,172
Learners
2
Courses
56
Benefited
Business
Sales & Marketing
Teaching on Alison since Jul, 2021
Mark Meyerson has more than 12 years of experience in the marketing industry, specialising in paid search and analytics.

Mark is a director and the head of search marketing at One Egg Digital (OED).

Mark's main interests and skills are: - Running OED, a boutique digital marketing agency. - Marketing strategy and execution consultation for major brands. - Advanced paid advertising tactics - Building e-commerce and affiliate businesses. - Analytics and machine learning for enhancing marketing output.To learn more about Mark and what they have to offer, take a look at their LinkedIn profile here.
🏆 Top Course by this Course Creator
Understanding Google Ads
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Free Online Courses by Mark Meyerson
Understanding Google Ads
4-5 hrs 18,985 learners
By Mark Meyerson
You Will Learn How To

By the end of this course, you will be able to:

  • Identify all the key terms and aspects of Google Ads
  • List the steps involved in setting up a Google Ads account
  • Analyze new keywords and come up with new ideas for your Ad Groups
  • Explain what goes into ongoing Google Ads account management
  • Identify the various types of automated bidding strategies available in Google Ads
  • Solve common troubleshooting issues in Google Ads
  • Describe how to use research and strategy and put them into practice
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CERTIFICATE
Beginner Level
Digital Marketing
Understanding Google Ads
4-5 hrs
18985 enrolled
Principles of Marketing Strategy
4-5 hrs 6,187 learners
By Mark Meyerson
You Will Learn How To

By the end of this course, you will be able to:

  • Explain the first principles of marketing
  • Identify the six powers of persuasion, what each one means, and how marketers can use them efficiently
  • Discuss customer profiles from the point of view of customer demographics and psychographics
  • List the various marketing tools that you can use to conduct market research
  • Distinguish between marketing-driven and market-driven
  • Outline the process of conducting needs-based segmentation
  • Discuss marketing models, why they are important and how they fit into marketing strategy
  • Describe the anatomy and framework of growth loops
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CERTIFICATE
Intermediate Level
Digital Marketing
Principles of Marketing Strategy
4-5 hrs
6187 enrolled
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Learner Reviews & Feedback For
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Janet O.
well-detailed with key points every beginner will appreciate in learning Google Ads. I recommend
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Carlos Juan A.
A simple, yet very informative course. A lot of basic understanding and concepts that keeps you informed on what Google Ads is all about.
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