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Mark Meyerson
Marketing strategy specialist
27,532
de estudiantes
2
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84
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Business
Sales & Marketing
Imparte cursos en Alison desde Jul, 2021
Mark Meyerson has more than 12 years of experience in the marketing industry, specialising in paid search and analytics.



Mark is a director and the head of search marketing at One Egg Digital (OED).



Mark's main interests and skills are: - Running OED, a boutique digital marketing agency. - Marketing strategy and execution consultation for major brands. - Advanced paid advertising tactics - Building e-commerce and affiliate businesses. - Analytics and machine learning for enhancing marketing output.To learn more about Mark and what they have to offer, take a look at their LinkedIn profile here.
Curso destacado de este creador de cursos
Understanding Google Ads
20,233 Estudiantes ya inscritos
48
35
No me interesa
Cursos en línea gratuitos por Mark Meyerson
Understanding Google Ads
4-5 horas 20,233 estudiantes
By Mark Meyerson
Aprenderás Cómo

By the end of this course, you will be able to:

  • Identify all the key terms and aspects of Google Ads
  • List the steps involved in setting up a Google Ads account
  • Analyze new keywords and come up with new ideas for your Ad Groups
  • Explain what goes into ongoing Google Ads account management
  • Identify the various types of automated bidding strategies available in Google Ads
  • Solve common troubleshooting issues in Google Ads
  • Describe how to use research and strategy and put them into practice
course logo
CERTIFICATE
Nivel principiante
Understanding Google Ads

83 personas les gustó este curso

4-5 horas
20233 inscrito
Principles of Marketing Strategy
4-5 horas 7,287 estudiantes
By Mark Meyerson
Aprenderás Cómo

By the end of this course, you will be able to:

  • Explain the first principles of marketing
  • Identify the six powers of persuasion, what each one means, and how marketers can use them efficiently
  • Discuss customer profiles from the point of view of customer demographics and psychographics
  • List the various marketing tools that you can use to conduct market research
  • Distinguish between marketing-driven and market-driven
  • Outline the process of conducting needs-based segmentation
  • Discuss marketing models, why they are important and how they fit into marketing strategy
  • Describe the anatomy and framework of growth loops
course logo
CERTIFICATE
Nivel intermedio
Principles of Marketing Strategy

106 personas les gustó este curso

4-5 horas
7287 inscrito
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Miles N.
Informative, but maybe a bit outdated
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Michael E.
Great course, was really insightful.
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