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Mark Meyerson
Marketing strategy specialist
21,251
Learners
2
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34
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Business
Sales & Marketing
Teaching on Alison since Aug 2021
Mark Meyerson has more than 12 years of experience in the marketing industry, specialising in paid search and analytics.

Mark is a director and the head of search marketing at One Egg Digital (OED).
🏆 Top Course by this Course Creator
Understanding Google Ads
16,440 Learners already enrolled
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Free Online Courses by Mark Meyerson
Understanding Google Ads
4-5 hrs 16,440 learners
By Mark Meyerson
You Will Learn How To

By the end of this course, you will be able to:

  • Identify all the key terms and aspects of Google Ads
  • List the steps involved in setting up a Google Ads account
  • Analyze new keywords and come up with new ideas for your Ad Groups
  • Explain what goes into ongoing Google Ads account management
  • Identify the various types of automated bidding strategies available in Google Ads
  • Solve common troubleshooting issues in Google Ads
  • Describe how to use research and strategy and put them into practice
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CERTIFICATE
Digital Marketing
Understanding Google Ads
4-5 hrs
16440 enrolled
Principles of Marketing Strategy
4-5 hrs 4,812 learners
By Mark Meyerson
You Will Learn How To

By the end of this course, you will be able to:

  • Explain the first principles of marketing
  • Identify the six powers of persuasion, what each one means, and how marketers can use them efficiently
  • Discuss customer profiles from the point of view of customer demographics and psychographics
  • List the various marketing tools that you can use to conduct market research
  • Distinguish between marketing-driven and market-driven
  • Outline the process of conducting needs-based segmentation
  • Discuss marketing models, why they are important and how they fit into marketing strategy
  • Describe the anatomy and framework of growth loops
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CERTIFICATE
Digital Marketing
Principles of Marketing Strategy
4-5 hrs
4812 enrolled
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Nourman M.
It is really understandable and practice course and the trainer explain every detail in very clear way.many thanks
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Janet O.
well-detailed with key points every beginner will appreciate in learning Google Ads. I recommend
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