Segmentation and Demand Focusing in Marketing Analytics
Master the use of segmentation, targeting, positioning and demand focusing techniques in this free online course.
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CertificationView course modules
Segmentation and Demand Focusing is a comprehensive guide to understanding the concepts of ‘customer segmentation’, ‘targeting positioning’, as well as ‘geographic segmentation’ in marketing analytics. This course will teach you the specific methodology of segmentation and targeting, as well as how important sales forecasting can be done. It begins with an analysis of setting a marking directory to a source file location and how to run different segments in marketing analytics.
Next, you will learn about other related sales predictors in demand forecasting and pricing, as well as how consumers’ wants can be determined. You will also study the application of a classic case of pricing, as well as how to solve situations where multiple products are users’ preferences. Then you will discuss the features of the bundle pricing approach and how it can be used to solve multiple problems. Analyze the use of analytics to forecast demand, as well as how to use the concepts of ‘arima’ (autoregressive integrated moving average) and ‘arimax’ to take the time-series components. Finally, you will study how to solve practical problems with the clustering method in segmentation, targeting and positioning.
This free online course provides practical knowledge and applications with regard to segmentation, targeting, positioning, pricing as well as demand focusing in marketing analytics. Start your next learning journey now by registering for this course and upgrading your marketing analytics skills.Start Course Now
Segmentation, Targeting and Positioning
Segmentation, Targeting and Positioning - Learning Outcomes
Segmentation, Targeting and Positioning Methodology
Segmentation, Targeting and Positioning Concepts
Steps in Segmentation, Targeting and Positioning
Solving a Problem with Clustering Methods
Application of Multiple Techniques
Segmentation, Targeting and Positioning - Lesson Summary
Demand Focusing and Pricing
Demand Focusing and Pricing - Learning Outcomes
Demand and Sales Forecasting
Using Analytics to Forecast a Demand
Technology Adoption Model
Demand Focusing and Pricing - Lesson Summary
Upon completion of this course, you should be able to:
- Explain the concepts of customer segmentation and targeting positioning
- Identify the methodology of segmentation, targeting and positioning in marketing
- Describe how to position different products whenever there is a target market
- Analyze the use of demographic preferences in marketing
- Analyze the application of demand and sales forecasting in marketing analytics
- Outline other related sales predictor in demand forecasting and pricing
- Describe the application of a classic case of pricing in marketing
- List the features of the bundle pricing approach in forecasting
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