Principles of Marketing

Name: Principles of Marketing
Availability: InStock
Rating: 3.4 (81 reviews)

This free online diploma course explains how to conduct market research to sell yourself and build customer loyalty.

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Learning Outcomes

Upon successful completion of this course, you should be able to:

Compare business-to-business (B2B) markets to business-to-consumer (B2C) markets
Explain why business buying is acutely affected by the behaviour of consumers
Discuss why marketing channel decisions can result in the success or failure of products
Describe what marketing professionals can do to influence consumers’ behaviour
Identify how looking at lifestyle information helps firms understand consumers behaviour
Define ‘value proposition’
Outline how companies develop the objectives driving their strategies
Describe a marketing information system
Outline the basic steps in the marketing research process
Recognise the value of customer loyalty
Relate ‘influencer marketing’ to other forms of social communities and marketing strategy

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