The Basics Behind Market Segmentation

Name: The Basics Behind Market Segmentation
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This free online marketing course explains the importance of market segmentation and its various types.

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Learning Outcomes

In this free course, you will learn how to:

Describe the aspects of market segmentation
Recognise the purpose of targeting different audiences
Explain a successful market segmentation strategy
Classify the difference between demographic segmentation and geographic segmentation
Define the common terms used in behavioural segmentation
Discuss the five primary steps to all marketing segmentation strategies

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