Introduction to Sales Management - Revised

Free Course
The Introductory course in Sales Management takes you through key sales skills and techniques that are necessary for success in sales management
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  • Duration

    2-3 Hours
  • Assessment

  • Certification

  • Responsive





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This free online course provides a comprehensive overview of the key skills involved in selling. The course examines the role of sales in everyday life and how selling is crucial in all aspects of business. You will also gain an insight into how Internet-based tools and other interactive features allow customers to participate in the sales process no matter what they are buying.


The course also focuses on how to define your personal brand in order to help you get the job you want. You will also learn about how to craft your resume and cover letter in a way that tells prospective employers what your personal brand has to offer.


Next, you will learn about which personal characteristics and talents are best suited to sales, which industries or sales positions you might work in, and how you can be successful in the profession. You will gain an understanding of the differences between business-to-business, business-to-consumer, personal selling and direct selling.


Finally, the course examines the key methods of relationship selling. You will also learn about how customer relationship management tools are used to organise customers’ interactions as well as adaptive selling, which should help you to understand a customer's needs, and adapt your conversation and presentation accordingly. You will also gain an understanding of why networking is such an important part of the business world and sales management, and how building strong relationships with customers is an excellent way to build your network.


The course will be ideal for sales professionals, entrepreneurs or anyone with an interest in sales and customer satisfaction. This course will also be of great interest to existing sales personnel who are looking to up-skill their capabilities and for entrepreneurs or business professionals who are new to a sales or customer relationship role.

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Learning Outcomes

At the end of this course, you will be able to:

• Explain the role of selling in everyday life and in the economy

• Define the role of selling in the economy

• Explain the role of selling in an organization

• List the characteristics of a brand

• Identify the differences between sales and marketing

• Describe how the social style matrix can help to be more effective in sales

• Explain the role of relationship and networking in your job search


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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