Introduction to Sales Management
Learn more about the skills-based elements of selling and approaches used by the successful sales team of salespeople.Publisher: Saylor Academy
CertificationView course modules
Personal selling is the process of interacting one-on-one with someone to provide information that will influence a purchase or action. Successful selling is not something you do "to" a customer, it's something you do "with" them. This sales management skills course will first teach you the sales manager role of selling in everyday life, in the economy, and in an organization. It will discuss the characteristics required to be successful in great sales and teach you how to create a resume and cover letter. Different types of selling channels and selling environments will also be covered.
To be successful in selling, you have to make it personal. People do business with people, not companies. This course will teach you about consultative selling, which is more than simply building rapport. It is the X factor, the intangible element that makes a customer choose your product or service. You will study how networking builds relationships and businesses. The concept of adaptive selling and the role of relationships and networking will also be discussed. Lastly, you will learn how to use the social style matrix to boost your sales process.
This course will help you excel in the field by teaching you effective methods of relationship selling. Once you have learned how to make a personal connection and a strong relationship with your customers, success is not far behind. Along with this, job seekers will learn how to define their personal brand and more effectively sell themselves to get the job they want. So why wait? Check out the course today, and start learning all this valuable knowledge in just a few short hours.Start Course Now
Success in Sales
Success in Sales - Learning Outcomes
The Power of Selling
The Power of Your Personal Brand
Selling: Economy and Company
Success in Sales - Lesson Summary
Choose Your Path
Choose Your Path - Learning Outcomes
Sales Channels and Environments
Resume and Cover Letter
Choose Your Path - Lesson Summary
Relationship Selling - Learning Outcomes
Networking - The Job Market
Relationship Selling - Lesson Summary
At the end of this course, you will be able to:
- Explain the role of selling in everyday life and in the economy.
- Define the role of selling in the economy.
- Explain the role of selling in an organization.
- List the characteristics of a brand.
- Identify the differences between sales and marketing.
- Describe how the social style matrix can help to be more effective in sales.
- Explain the role of relationship and networking in your job search.
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