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Sales Techniques - Using Competitive Sales Strategies - Revised

Learn about competitive sales strategies to help you succeed with new customers.

Sales
Free Course
Selling an essential part of any business whether it is a product or service for sale, selling is the bread and butter of businesses. Study this course to learn about what compels a customer to buy customer politics and buying cycles. Along with competitive strategies for selling, negotiating in mutual interest, and how to write sales proposals.
  • Duration

    2-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    Channel 9

Description

Outcome

Certification

View course modules

Description

Learn about selling with this online course Sales Techniques - Using Competitive Sales Strategies. You will learn about a customer’s compelling need to buy, their buying cycle. You will learn about who your competitors can be. You will learn about negotiating mutual interest, and qualifying your solution for the customer.

The course starts off with introducing you to the customers compelling need to buy, and what the compelling need is. You will learn about what the usual sales focus is on, focusing on your customer’s perspective of value. The course will teach you about customer politics and people with influence in the customer’s company, the customer buying cycle and what starts it off. Along with the sales cycle and its stages matching to different stages in the buying cycle.

In the second module you will be introduced to, competitive sale strategies. The course will teach about who your competitors can be, to understand your competitors just as much as your own business. You will learn about negotiating mutual interest for you and the customer. You will learn about how and what will make your negotiating mutual. You will learn about qualifying opportunities, what qualifies your solution as the right one for the customer. Finally, you will learn about writing a proposal, you will learn about the best practices for a proposal.

This course would be of great interest to sales people, entrepreneurs, business owners and anyone looking to gain/improve their capability’s and skills in sales.

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Learning Outcomes

Having completed this course you will be able to:


  • Describe what the customers compelling need to buy is;
  • List the different people within a company that have influence;
  • Explain how influence is different to power in a company.;
  • List the different stages of the buying cycle and how they relate to the stages in the selling cycle;
  • Describe the different stages of the buying cycle and how they relate to the stages in the selling cycle;
  • Identify your possible competitors;
  • Discuss how you would negotiate mutual interest for you and the customer;
  • Recognize the best practices for creating a proposal.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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