Sales Prospecting and Lead Generation

Name: Sales Prospecting and Lead Generation
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Learn the tools and techniques used in sales prospecting and lead generation with this free sales and marketing course.

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Learning Outcomes

In this free course, you will learn how to:

Explain the role of the seven steps of the selling process
Define the role prospecting plays in the selling process
Identify resources to use when prospecting
Describe how to identify prospective employers
Explain how to research a qualified prospect and list resources to conduct prospect research
Discuss how to identify sales needs and opportunities
Outline how to set SMART pre-call objectives
List the key elements of presentation preparation
Explain the role of first impressions and the importance of a strong approach
Explain how to make contact with your prospect
Describe the different types of sales approaches

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