Customer Relationship Management (CRM) for Small Businesses

Name: Customer Relationship Management (CRM) for Small Businesses
Availability: InStock
Rating: 3.7 (375 reviews)

Study Customer Relationship Management (CRM) and learn why it is essential for your business in this free online course

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Learning Outcomes

In this free course, you will learn how to:

Define CRM and articulate its role as a superhero tool for small businesses
Select suitable CRM software considering core functionality, ease of use, and pricing
Identify and measure KPIs related to business growth, customer engagement, loyalty, and internal adoption
Identify pain points in customer-facing workflows and recognise the need for CRM
Apply CRM insights to craft personalised communication tailored to customer behaviours
Apply CRM knowledge and skills to enhance business growth by effectively utilising customer data
Translate customer satisfaction into quantifiable KPIs, monitoring and incentivising customer health
Explain the importance of CRM in creating seamless customer experiences and making informed decisions

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