Effective Communication and Sales Techniques - Online Course | Alison

Effective Communication and Sales Techniques - Revised

Learn how to prepare effective sales presentations to sell your business vision to clients and investors.

Free Course
This free online Effective Communication and Sales Techniques course will teach you how to prepare and give stellar sales presentations. Selling a business vision to clients and investors takes a lot of planning. With this course, you will learn how to give an effective sales presentation delivered in a clear, concise, and confident manner. This will help you communicate your business objectives, sell your vision, and close a deal.
  • Duration

    2-3 Hours
  • Assessment

  • Certification

  • Responsive






View course modules


This course will teach you how to prepare and use SPIN selling for a sales presentation. Sales presentations are primarily about building a relationship and beginning a partnership. You will study how to create two-way presentations for listening to, adapting to, and solving problems. You will learn the importance of keeping a customer-centric focus, visualizing a successful outcome, and mentally rehearsing your presentation. The course will also teach you how to dress for success and deliver your message in a powerful and effective way.

The essence of sales is handling objections and truly understanding how you can help your prospects meet their needs. This course will teach you the different types of objections and how to handle them. Objections, also called sales objections, are generally defined as prospect questions or hesitancies about either the product or company. You will learn that by embracing your prospect’s objections and handling them effectively, you will inspire their trust, confidence, and loyalty.

This free course also covers the topic of entrepreneurial spirit, what it takes to be an entrepreneur, and the important role of entrepreneurial businesses in the modern economy. By taking this course and learning the techniques for preparing for and giving sales presentations, turning objections into sales opportunities, and selling your business vision, you'll gain a real edge in the business world. So, check out the course today, and start enhancing your sales skills in no time at all.

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Learning Outcomes

At the end of this course, you will be able to:

  • Prepare for and give a sales presentation
  • Define SPIN selling and how to use it during the sales presentation
  • Explain what a sales objection is and how to handle them
  • Explain how entrepreneurs sell themselves and their business ideas
  • Discuss how to leverage internships and professional organizations
  • Explain how to manage yourself as a selling professional and to manage your time


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.



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