Diploma in Sales Management - Online Course | Alison

Sales Management - Business Ethics and Sales - Revised

Learn more about the essential theory and practice of business ethics regarding customer behaviour and sales.

Free Course
This free online course in sales management will teach you about business ethics and sales. Management needs to ensure that all employees have a good understanding of the proper behaviour and etiquette that is expected from them in a sales environment. This business ethics course will teach you how to make a positive impression on your customers, and will guide you through some effective communication techniques essential to the sales industry.
  • Duration

    1.5-3 Hours
  • Assessment

  • Certification

  • Responsive






View course modules


Providing guidance to your company's sales force can really help promote a healthy working environment. Company policies including the rules on conflict of interest, bribes, and non-compete/non-disclosure clauses should be laid out in black and white. This course will teach you how companies instill proper principles and ethics in selling. You will learn about the application of ethical behavior in a business environment and learn the importance of abiding by specific laws and regulations, operating honestly, competing fairly, and creating partnerships with customers.

Next, you will study the standard model of communication and the implications of different types of verbal and nonverbal communication. You will also study the different types of customers and Maslow's hierarchy of needs. The course will then cover the main types of buyers and buying situations, the steps in the buying process, and the role of emotion in the buying. You will also be shown how to create or enhance your personal FAB (features, advantages, and benefits) message.

The sales industry is a rewarding and exciting area of work, but handling a sales team can still be quite challenging. This sales management and business ethics course will be of great interest to anyone working in a sales-related role, and will provide them with a deeper understanding of the theory and tools needed to drive sales growth in any organization. Check out the course today, and start enhancing your personal and organisational effectiveness in sales in no time.

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Learning Outcomes

At the end of this certificate course, you will be able to:

  • Explain ethics and ethical behaviors in business
  • Identify how company policies reflect business ethics
  • Explain the elements of effective business communication
  • Recognize the implications of different types of verbal and non-verbal communication
  • Describe the different types of customers
  • Explain the types of buying and buying situations
  • List the steps in the buying process
  • Explain the role of emotion in the buying process
  • Develop your personal FAB message


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.



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