Fundamentals of Sales Management
Learn about the relationship between sales management and other management functions in this free online course.
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This free online course begins by explaining the meaning of sales management and the evolution of sales management as a function in a sales organization. You will learn about the importance of sales management for marketing functions and for an organization. You will also learn about the relationship between sales management, personalized selling and salesmanship in a sales organization.
The course describes the various concepts of a sales job, the changing roles of the sales force over the years, and the functions of sales executives in an organization. You will learn about the uniqueness of sales managers in a sales organization. You will also learn about the duties and responsibilities of a sales manager in a sales organization.
The course then explains how sales related marketing policies affect the growth of an organization. You will learn how companies create pricing policies which are used as customer charges and factors put in place when price decisions are made. You will also learn about how organizations decide on using strategies and tactics in achieving their sales goals.Start Course Now
Introduction to Sales Management
Introduction to Sales Management - Learning Outcomes
Introduction to Sales Management
Sales Management, Personal Selling and Salesmanship
Functions of Sales Executives and Roles Played by Sales Managers
Duties and Responsibilities of Sales Managers and the Effective Sales Executive
Skills and Qualities Required in Sales Managers
Introduction to Sales Management - Lesson Summary
Sales Policies and Relations
Sales Policies and Relations - Learning Outcomes
Sales Related Marketing Policies
Policies on Pricing
Strategic Planning, Sales Objectives, Strategies and Tactics
The Sales Organization
Types of Sales Organizations
Sales Policies and Relations - Lesson Summary
Upon successful completion of this course, you will be able to:
- Define the relationship between sales management and other functions of management
- Explain the dominant influence of small and large scale manufacturers on the economy
- Discuss the supremacy of production or manufacturing
- Distinguishing between manufacturing and finance departments in sales management
- Describe marketing functions as its relates to sales management
- Describe marketing activities like advertising and sales promotion
- Describe the knowledge of selling and sales related marketing policies
- Explain the role of sales executives in determining sales related marketing policies
- Explain the relevance of sales related policies for sales personnel
- Describe the basics of sales related marketing policies
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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