Fundamentals of Sales Management | Free Course | Alison
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Fundamentals of Sales Management

Learn about the relationship between sales management and other management functions in this free online course.

Sales
Free Course
This free online course on the fundamentals of sales management is very useful for sales managers and general sales people who wish to improve their knowledge of various sales concepts. The course describes in detail the core relationship between sales management and other functions of management. By the end of this course, you will be better informed about the importance of sales management and emerging trends in sales in an organization.
  • Duration

    1.5-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    NPTEL

Description

Modules

Outcome

Certification

View course modules

Description

This free online course begins by explaining the meaning of sales management and the evolution of sales management as a function in a sales organization. You will learn about the importance of sales management for marketing functions and for an organization. You will also learn about the relationship between sales management, personalized selling and salesmanship in a sales organization. 

The course describes the various concepts of a sales job, the changing roles of the sales force over the years, and the functions of sales executives in an organization. You will learn about the uniqueness of sales managers in a sales organization. You will also learn about the duties and responsibilities of a sales manager in a sales organization.

The course then explains how sales related marketing policies affect the growth of an organization. You will learn how companies create pricing policies which are used as customer charges and factors put in place when price decisions are made. You will also learn about how organizations decide on using strategies and tactics in achieving their sales goals. 

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Learning Outcomes

Upon successful completion of this course, you will be able to:


  • Define the relationship between sales management and other functions of management
  • Explain the dominant influence of small and large scale manufacturers on the economy 
  • Discuss the supremacy of production or manufacturing 
  • Distinguishing between manufacturing and finance departments in sales management 
  • Describe marketing functions as its relates to sales management 
  • Describe marketing activities like advertising and sales promotion 
  • Describe the knowledge of selling and sales related marketing policies 
  • Explain the role of sales executives in determining sales related marketing policies 
  • Explain the relevance of sales related policies for sales personnel 
  • Describe the basics of sales related marketing policies 

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

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