These courses teach the theory of digital marketing, focusing on the planning, implementation and measurement of a digital marketing strategy. Having a business presence on the Internet has become a necessity in today’s world. You will learn about ways in which online marketing can be used to promote a business and reach a wider audience compared with traditional marketing approaches. Marketing online can help your business reach new customers and increase brand awareness. Affiliate and e-mail marketing, as well as the use of social media such as Facebook, can really help to build your business. This free course will be of great interest to business professionals, entrepreneurs, and anyone who wants to start marketing their business online.