Understanding the Economics in Customer Relationship Management

Name: Understanding the Economics in Customer Relationship Management
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Master customer lifetime value calculations to make informed marketing decisions with this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Define ‘customer-centric’ marketing and ‘CLV’
Explain the impact of such marketing
Outline the importance of customer loyalty and branding
Illustrate how CLV calculations can be used to find successful branding strategies
Compute the CLV for B2B and B2C markets
Generate the basic CLV formula

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