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Understanding the Economics in Customer Relationship Management
Beginner Level

Understanding the Economics in Customer Relationship Management

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  • 1.5-3 Avg Hours
  • CPD Accredited
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Understanding the Economics in Customer Relationship Management

Master customer lifetime value calculations to make informed marketing decisions with this free online course.
This free online course explores the economics of customer relationship management, which is critical to securing business success. We break down the idea of ‘customer lifetime value’ (CLV) and teach you ... This free online course explores the economics of customer relationship management, which is critical to securing business success. We break down the idea of ‘customer lifetime value’ (CLV) and teach you how to derive and calculate it to determine the best available branding strategy. This course can help a business owner find and keep customers but is also suited to anyone working sales and customer service for a larger firm.

What You Will Learn In This Free Course

  • Define ‘customer-centric’ marketing...
  • Explain the impact of such marketin...
  • Outline the importance of customer ...
  • Illustrate how CLV calculations can...
  • Define ‘customer-centric’ marketing and ‘CLV’
  • Explain the impact of such marketing
  • Outline the importance of customer loyalty and branding
  • Illustrate how CLV calculations can be used to find successful branding strategies
  • Compute the CLV for B2B and B2C markets
  • Generate the basic CLV formula
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Any business entity in a quest to optimise professional relationships with clients and partner firms seeks the services of a Relationship Manager to build and maintain those relationships in a satisfa

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Is a great course take. This is more a marketing course to take than economics.
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