Marketing: Products and Services Management

Name: Marketing: Products and Services Management
Availability: InStock
Rating: 3.9 (30 reviews)

Master the strategies for efficient brand management and products and services distribution in this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Describe the product life cycle stages and management techniques
Discuss branding strategies and brand management systems
Explain the process of service marketing management
Relate general pricing approaches and the importance of controlling costs
Identify the functions and benefits of intermediaries in marketing channels
State the factors that affect marketing channel choice and management
Explain the synergy between distribution management and marketing strategy
Classify retail outlets, and discuss vital retailing and wholesaling management strategies

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