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Marketing and Developing Services

Learn how to identify marketing opportunities for your service business with the techniques taught in this free course.

Publisher: NPTEL
This free online marketing course will teach you how you can conduct effective research to understand the needs of your customers, and manage your brand. In this course you will learn a range of strategies and techniques for developing new services, understanding customer needs, analyzing different business environments, and identifying marketing opportunities. Take this free online course today and grow your marketing abilities.
Marketing and Developing Services
  • Duration

    4-5 Hours
  • Students

  • Accreditation






View course modules


This course will first introduce you to the 7Ps of the marketing mix for service. These are designed to guide consumers to choose your goods and services rather than those of your competitors. You will then look into the SWOT matrix of strengths, weaknesses, opportunities, and threats. You will learn how to evaluate a business opportunity which should prevail over a long period of time, as well as conduct marketing and technical feasibility. The course will also cover the most important types of market segmentation.

Next, you will look into the six stages of how customers purchase and consume services, as well as the nine stages of new service development. The course will then discuss the Core Service, including its four attributes and eight supplementary services. You will study the three types of customer requirements and the five gaps in the Gap Model of service quality. You will also study the five dimensions of functional service quality.

People are always looking for small conveniences such as pet care, grocery delivery, and domestic services that will give them more time for themselves. Developing a new service should address these needs. This course will help business professionals examine consumers' behavior so that they can effectively meet these consumers' needs. This will be a great set of knowledge and skills for business entrepreneurs and marketing managers who want to drive the achievement of their company's business goals. So why wait? Check out your next course, today.

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