This course looks at the particulars of marketing a service business. It examines how to identify potential marketing opportunities for your service business. It also looks at the key functions of segmenting, targeting and positioning with your potential market space and the use of market reserach.
It further looks at the consumers of a service, and discusses how to understand their behavior. The development of new services that meet the consumer's needs are looked at in terms of both the product itself and the service quality.
This course will be of interest to anyone who owns or wants to establish a service business or anybody who wants to market a services business.
Having completed this course you will be able to:
- Describe the different types of services marketing processes.
- Explain how to conduct a SWOT analysis of a company.
- Explain how to analyse new business opportunities.
- Discuss the different bases of segmentation.
- Describe the six stages in which customers purchase and consume services.
- Describe the nine stages of new service development.
- Discuss the eight supplementary services.
- Discuss service quality in relation to customer expectations.
- Describe the five service gaps in the gap model of service quality.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.