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Marketing and Developing Services

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Marketing and Developing Services
  • Description
  • Outcome
  • Certification
  • This course looks at the particulars of marketing a service business. It examines how to identify potential marketing opportunities for your service business. It also looks at the key functions of segmenting, targeting and positioning with your potential market space and the use of market reserach.

    It further looks at the consumers of a service, and discusses how to understand their behavior. The development of new services that meet the consumer's needs are looked at in terms of both the product itself and the service quality.

    This course will be of interest to anyone who owns or wants to establish a service business or anybody who wants to market a services business.

  • Having completed this course you will be able to:


    • Describe the different types of services marketing processes.
    • Explain how to conduct a SWOT analysis of a company.
    • Explain how to analyse new business opportunities.
    • Discuss the different bases of segmentation.
    • Describe the six stages in which customers purchase and consume services.
    • Describe the nine stages of new service development.
    • Discuss the eight supplementary services.
    • Discuss service quality in relation to customer expectations.
    • Describe the five service gaps in the gap model of service quality.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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