The first part of this course introduces you to the ‘7Ps of the marketing mix’. These are designed to guide consumers to choose your goods and services over those of your competitors. Along with the 7Ps, you will learn how to complete a ‘Strength, Weaknesses, Opportunities and Threats’ (SWOT) analysis to guide business decisions. Evaluating business opportunities is a very important part of developing services and this course teaches you how to plan your next move to make the most of the moment. We also explain how to conduct marketing and technical feasibility studies and lay out the important categories of market segmentation.
The course examines the six stages that customers typically follow when they purchase and consume services. We then go through the nine stages of new service development before discussing the idea of a ‘core service’ and identifying its four attributes and eight supplementary services. The course goes through the three types of customer requirements and the five gaps in the ‘Gap’ model of service quality that tracks the difference between expectation and delivery. We unpack the five dimensions of functional service quality: reliability, assurance, tangibles, empathy and responsiveness.
People are always looking for small conveniences like pet care, grocery delivery and domestic services that will give them more time for themselves. Developing a new service should address these needs. This course helps business professionals predict consumers’ behaviour and satisfy their needs. This is a valuable set of skills for business entrepreneurs and marketing managers who want to strategically guide their company towards its business goals.
Start Course Now What You Will Learn In This Free Course
View All Learning Outcomes View Less All Alison courses are free to enrol study and complete. To successfully complete this course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world.
Your Alison is:
- Ideal for sharing with potential employers
- Include it in your CV, professional social media profiles and job applications.
- An indication of your commitment to continuously learn, upskill & achieve high results.
- An incentive for you to continue empowering yourself through lifelong learning.
Alison offers 3 types of Diplomas for completed Diploma courses:
- Digital : a downloadable in PDF format immediately available to you when you complete your purchase.
- : a physical version of your officially branded and security-marked , posted to you with FREE shipping.
- Framed : a physical version of your officially branded and security marked in a stylish frame, posted to you with FREE shipping.
All are available to purchase through the Alison Shop. For more information on purchasing Alison , please visit our FAQs. If you decide not to purchase your Alison , you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our pricing, please visit our Pricing Page
Knowledge & Skills You Will Learn
