This module looks at the particulars of marketing a service business. It examines how to identify potential marketing opportunities for your service business. It also looks at how to breakdown the market to apply to your service, and how to effectively research this market.

This module looks at the consumers of a service, and discusses how to understand their behavior. The development of new services that meet the consumer's needs are looked at. The service product, and the quality of this service, are are also examined.