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3
Modules
14
Topics
4-5
hours
Modules (3) Resources ()
- Resource: Marketing and Developing Services
- Module 1
Marketing a Service
Resources availableThis module looks at the particulars of marketing a service business. It examines how to identify potential marketing opportunities for your service business. It also looks at how to breakdown the market to apply to your service, and how to effectively research this market.Marketing a Service: Learning Outcomes
Start TopicServices Marketing Process
Start TopicExploring Marketing Opportunities I
Start TopicExploring Marketing Opportunities II
Start TopicSegmenting the Market, Targeting and Positioning
Start TopicServices Marketing Research
Start TopicMarketing a Service: Lesson Summary
Start Topic - Module 2
Understanding Service Consumers
Resources availableThis module looks at the consumers of a service, and discusses how to understand their behavior. The development of new services that meet the consumer's needs are looked at. The service product, and the quality of this service, are are also examined.Understanding Service Consumers: Learning Outcomes
Start TopicUnderstanding Consumer Behaviour
Start TopicNew Service Development
Start TopicThe Service Product
Start TopicService Quality
Start TopicUnderstanding Service Consumers: Lesson Summary
Start Topic course assessment: Marketing and Developing Services
- Module 3
Course assessment
Resources available