Understanding Technology in Customer Relationship Management

Name: Understanding Technology in Customer Relationship Management
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Learn how technology has modified the way businesses manage their customer relationships, with this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Recall the basic components of electronic customer relationship management
Describe the basic architecture of a typical data warehouse
Paraphrase the importance of data warehouses in customer relationship management
State the major classification of data mining tasks in electronic CRM
Explain the key modules of a customer relationship management platform
Identify the stages in implementing a CRM strategy
Discuss the impact of cultural diversity in customer relationship management implementation
Summarize the importance of global account management to companies with multinational customers

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