Managing Customers Using Technology - Revised
Learn about customer relationship management to grow your business.
Take this certificate on your own.
Start now and learn at your own pace.
CertificationView course modules
This online course Managing Customers Using Technology will introduce you to customer relationship management (CRM) and how it can help your business grow. You will learn how CRM technology can let you manage customers on the go. You will also learn about nurturing your customers and the importance of replying to customer queries and requests in a reasonable time.
The course starts off with introducing you to Customer Relationship Management (CRM) fundamentals and why the customer must be at the centre of any business. You will learn about the four stages of CRM and what is involved in each of the stages.
In the second module you will learn about campaign management, what it is for and how it can help your business. You will learn about leveraging technology to add value to your customers' experience and how technology can enable your corporate strategy. You will learn about managing your customers' expectations of your response time.
This free Alison course will be of great interest to small businesses, start-ups and entrepreneurs looking for effective ways to manage customer relationships.Start Course Now
Introduction to Customer Relationship Management (CRM)
Introduction to Customer Relationship Management (CRM) Learning Outcomes
Introduction to CRM
The Four Stages of CRM
Introduction to Customer Relationship Management (CRM) Lesson Summary
Introduction to Campaign Management
Introduction to Campaign Management Learning Outcomes
Campaign Management for Start Up Businesses
Managing Customers Anywhere
Introduction to Campaign Management Lesson Summary
Having completed this course you will be able to:
- Explain what customer relationship management is and used for
- Describe the structure of customer relationship management
- Explain why the customer should be the centre of your business
- Discuss the importance of nurturing your customers
- Explain the purpose of a campaign for your company
- Describe how technology will help with customer interaction on the move
- Explain why you should set expectations for your customer interaction
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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