Managing Customers Using Technology - Revised

Learn about customer relationship management to grow your business.

IT Management
Free Course
Maintaining a healthy and friendly relationship with your customers, potential customers and suppliers is essential to growing and preserving any business. This course will teach you about the fundamentals and principles behind customer relationship management (CRM), the four stages of CRM and how you implement technology into your corporate strategy for CRM.
  • Duration

    2-3 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher

    Channel 9




View course modules


This online course Managing Customers Using Technology will introduce you to customer relationship management (CRM) and how it can help your business grow. You will learn how CRM technology can let you manage customers on the go. You will also learn about nurturing your customers and the importance of replying to customer queries and requests in a reasonable time.

The course starts off with introducing you to Customer Relationship Management (CRM) fundamentals and why the customer must be at the centre of any business. You will learn about the four stages of CRM and what is involved in each of the stages. 

In the second module you will learn about campaign management, what it is for and how it can help your business. You will learn about leveraging technology to add value to your customers' experience and how technology can enable your corporate strategy. You will learn about managing your customers' expectations of your response time.

This free Alison course will be of great interest to small businesses, start-ups and entrepreneurs looking for effective ways to manage customer relationships.

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Learning Outcomes

Having completed this course you will be able to:

  • Explain what customer relationship management is and used for
  • Describe the structure of customer relationship management
  • Explain why the customer should be the centre of your business
  • Discuss the importance of nurturing your customers
  • Explain the purpose of a campaign for your company
  • Describe how technology will help with customer interaction on the move
  • Explain why you should set expectations for your customer interaction


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.



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