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Customer Relationship Management in Business Services

Learn how to create business services that go beyond customer satisfaction with this customer relationship course.

Publisher: NPTEL
This free online Customer Relationship Management course from Alison will teach you how to design and develop effective and efficient service processes for customers. It will give you a better understanding of consumer behaviour, important marketing elements that shape demand patterns, and the core components of service processes. This can help your business achieve excellence in customer relationships, so check it out now!
Customer Relationship Management in Business Services
  • Duration

    3-4 Hours
  • Students

  • Accreditation






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This course will first discuss the challenges that service managers face. You will study variations in demand relative to capacity and the different forms of productive capacity services. You will then look into why waiting lines occur and study the three-stage model of customer decision making. The course will discuss levels of customer participation, self-service technology (SST), the co-creation in service management, and the DART, which stands for dialogue, access, risk management, and transparency.

You will then look into the priority sequence for designing the new service as a process and the new service development cycle including service strategy, service concept, service blueprints, and supporting processes. The course will then discuss strategic positioning through process selection which includes the degree of complexity and the degree of divergence. You will also study the satisfaction mirror as well as the internal and external factors of the service profit chain.

Customer relationship management (CRM) is very important when it comes to running a successful business. By attaining a better relationship with your customers, a company can more efficiently conduct business and generate revenue. This Customer Relationship Management in Business Services online course will teach you the knowledge and skills you need to improve your company's customer relationships and become a valuable member of your next organisation. All this, for free.

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