-
Free Course
-
Advance Learning Academy
-
2-3 Hours
-
Assessment
-
Certification
-
Academic - Third Level - Level 1
-
50 Pts
Social Media Strategy for Small Businesses
Join 26,964 other students
-
Description
-
Outcome
-
Certification
-
Learn about the key techniques for integrating social media platforms into your e-commerce website to drive customer awareness of your brand and increase sales by studying the course Social Media Strategy for Small Businesses.
The course begins by describing the need for a dynamic web presence. You will learn about the different elements of a dynamic website and the different steps of research and planning for a dynamic website. You will be introduced to the different areas to consider when creating a website and learn how to identify key interactive elements that can be added to a website.
Next you will learn about the key concepts relevant to social media and the considerations that need to be made for engaging with social media. You will learn about the different types of social media and their benefits and the different ways for preparing and sharing social media content. You will learn how to meaningfully measure social media engagement using platforms such as Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.
The course will be of great interest to professionals working in the areas of marketing, social media and branding. It will also be of interest to learners who would like to learn more about how effective social media can drive e-commerce. -
Having completed this course you will be able to: - Discuss the need for a dynamic web presence. - Describe different elements of a dynamic website. - Discuss the different steps of research and planning for a dynamic website. - Discuss the different areas to consider when creating a website. - Identify key interactive elements that can be added to a website. - Discuss different issues that must be addressed when creating a website for your business. - Discuss the key concepts relevant to social media. - Discuss the different considerations that need to be made for engaging with social media. - Describe different types of social media and their benefits. - Discuss different ways for preparing and sharing social media content. - Describe how to meaningfully measure social media engagement. - Describe Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.
-
All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.
Having an official Alison document is a great way to celebrate and share your success. It is:- Ideal to include with CVs, job applications and portfolios
- A way to show your ability to learn and achieve high results
Read more
Read less
Modules List( 4 )
-
Using Social Media in E-Commerce
-
Module
1 Creating a Dynamic Web Presence-
You will learn about the different elements of a dynamic website and the different steps of research and planning for a dynamic website. You will be introduced to the different areas to consider when creating a website and learn how to identify key interactive elements that can be added to a website.
-
Learning Outcomes
Start Topic
-
Setting Up a Website
Start Topic
-
Creating a Website
Start Topic
-
Interactive Elements of a Website
Start Topic
-
Addressing Issues
Start Topic
-
Lesson Summary
Start Topic
-
-
Module
2 Introduction to Social Media and Business-
You will learn about the key concepts relevant to social media and the considerations that need to be made for engaging with social media. You will learn about the different types of social media and their benefits and the different ways for preparing and sharing social media content.
-
Learning Outcomes
Start Topic
-
Key Concepts
Start Topic
-
Getting Started with Social Media
Start Topic
-
Becoming Social Online
Start Topic
-
Preparing Social Media Content
Start Topic
-
Sharing Social Media Content
Start Topic
-
Lesson Summary
Start Topic
-
-
Module
3 Social Media Platforms-
You will learn how to meaningfully measure social media engagement using platforms such as Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.
-
Learning Outcomes
Start Topic
-
Twitter
Start Topic
-
Facebook
Start Topic
-
Blogs
Start Topic
-
LinkedIn
Start Topic
-
YouTube
Start Topic
-
Lesson Summary
Start Topic
-
-
END OF COURSE ASSESSMENT
-
Module
4 Using Social Media in E-Commerce Assessment-
You must score 80% or more to pass this assessment.
-
Using Social Media in E-Commerce Assessment
Start Topic
-
