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Social Media Strategy for Small Businesses

Social Media Marketing
Free Course
Learn how to make a social media plan to increase revenue for your small business or e-commerce website.




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Social media is a powerful tool. If you use it correctly, you can bring your business to places it could never reach before. With social media, you can get instant feedback on your products, stay up-to-date with important industry conversations, and extend visibility of your product way beyond where it currently is. Unfortunately, a massive amount of small business owners do not understand how to use social media correctly, and never take the time to check if they are doing things right. This free course is designed to make sure you are not one of them.

The course will teach you how to integrate social media platforms into your e-commerce website to drive customer awareness of your brand and increase sales. The course begins by describing the need for a dynamic web presence. You will learn how to research and plan for a dynamic website. Next you will learn about the key concepts and considerations relevant to social media, along with the different ways for preparing and sharing social media content. You will then learn how to meaningfully measure social media engagement using platforms such as Twitter, Facebook, LinkedIn, YouTube and blogs.

Utilising social media can be tricky, but worth it. A few small bits of information about where and how to allocate your time to social media will really pay off. And when you think about how short this course is (just 3 hours!) compared to how much time you could be spending poorly on social media without it, the pay off is obvious. So go on, start and stick with your next learning journey today!

Having completed this course you will be able to: - Discuss the need for a dynamic web presence. - Describe different elements of a dynamic website. - Discuss the different steps of research and planning for a dynamic website. - Discuss the different areas to consider when creating a website. - Identify key interactive elements that can be added to a website. - Discuss different issues that must be addressed when creating a website for your business. - Discuss the key concepts relevant to social media. - Discuss the different considerations that need to be made for engaging with social media. - Describe different types of social media and their benefits. - Discuss different ways for preparing and sharing social media content. - Describe how to meaningfully measure social media engagement. - Describe Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.


Course Reviews

Evan M.
one year ago
Evan M.

Worth it for someone who is willing to take a look at social media as if they have never used it before.

Asmau  A.
one year ago
Asmau A.

I love this course! its so easy to assimilate.

Candice D.
one year ago
Candice D.

Awesome Course

Sagar V.
one year ago
Sagar V.

Came to know about so many facts which I was not aware of. Thanks a lot Alison.

Dawn G.
one year ago
Dawn G.

Very informative course! I feel more confident now in my social media skills and look forward to applying some new techniques.

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