Social Media Strategy for Small Businesses

Free Course

Social media can be a powerful tool for small businesses, if it is used correctly. With social media, you can get instant feedback on your products, stay up-to-date with key industry conversations, and greatly extend your products’ reach. This free course is designed to give you all you need to effectively use social media for your business, from how to research and plan for a dynamic website to how to measure and enhance social media engagement.

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Duration
2-3 Hours
Assessment
Yes
Certification
Yes
Publisher
Advance Learning Academy

Social Media Strategy for Small Businesses

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Description

Outcome

Certification

View course modules

Description

The course will teach you how to integrate social media platforms into your e-commerce website so that you can drive customer awareness of your brand and increase sales. The course begins by describing the need for a dynamic web presence, and then teaches you how to research and plan for a dynamic website. This section will include an overview of the most important areas to consider when creating a website, a discussion of the key interactive elements that can be added to a website, and the core issues that must be addressed when editing a business website.

Next, you will learn about the key concepts and considerations relevant to social media, along with the different ways of preparing and sharing social media content. This will include a lesson on the key differences between types of social media that many small business owners tend to miss. You will then learn how to meaningfully measure social media engagement so that you can get better data to inform your business decisions. You then be given a really practical overview of how to apply all of your new knowledge to key platforms such as Twitter, Facebook, LinkedIn, YouTube and blogs.

Utilising social media can be tricky, but worth it. A few small bits of information about where and how to allocate your time to social media will really pay off. Unfortunately, a large number of small business owners do not understand how to use social media correctly, and never take the time to learn how to do things right. By taking this course, which takes just 3 hours, you can get ahead of the crowd. So why wait?

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Learning Outcomes

Having completed this course you will be able to: - Discuss the need for a dynamic web presence. - Describe different elements of a dynamic website. - Discuss the different steps of research and planning for a dynamic website. - Discuss the different areas to consider when creating a website. - Identify key interactive elements that can be added to a website. - Discuss different issues that must be addressed when creating a website for your business. - Discuss the key concepts relevant to social media. - Discuss the different considerations that need to be made for engaging with social media. - Describe different types of social media and their benefits. - Discuss different ways for preparing and sharing social media content. - Describe how to meaningfully measure social media engagement. - Describe Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.