Social Media Strategy for Small Businesses

Having completed this course you will be able to:
- Discuss the need for a dynamic web presence.
- Describe different elements of a dynamic website.
- Discuss the different steps of research and planning for a dynamic website.
- Discuss the different areas to consider when creating a website.
- Identify key interactive elements that can be added to a website.
- Discuss different issues that must be addressed when creating a website for your business.
- Discuss the key concepts relevant to social media.
- Discuss the different considerations that need to be made for engaging with social media.
- Describe different types of social media and their benefits.
- Discuss different ways for preparing and sharing social media content.
- Describe how to meaningfully measure social media engagement.
- Describe Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.

All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

Having an official Alison document is a great way to celebrate and share your success. It is:

• Ideal to include with CVs, job applications and portfolios
• A way to show your ability to learn and achieve high results