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Social Media Strategy for Small Businesses

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Social Media Strategy for Small Businesses
  • Description
  • Outcome
  • Certification
  • The free online course Social Media Strategy for Small Businesses introduces you to the key techniques for integrating social media platforms into your e-commerce website to drive customer awareness of your brand and increase sales.

    The course begins by describing the need for a dynamic web presence. You will learn about the different elements of a dynamic website and the different steps of research and planning for a dynamic website. You will be introduced to the different areas to consider when creating a website and learn how to identify key interactive elements that can be added to a website.

    Next you will learn about the key concepts relevant to social media and the considerations that need to be made for engaging with social media. You will learn about the different types of social media and their benefits and the different ways for preparing and sharing social media content. You will learn how to meaningfully measure social media engagement using platforms such as Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.

    The free course will be of great interest to professionals working in the areas of marketing, social media and branding. It will also be of interest to learners who would like to learn more about how effective social media can drive e-commerce.

  • Having completed this course you will be able to:
    - Discuss the need for a dynamic web presence.
    - Describe different elements of a dynamic website.
    - Discuss the different steps of research and planning for a dynamic website.
    - Discuss the different areas to consider when creating a website.
    - Identify key interactive elements that can be added to a website.
    - Discuss different issues that must be addressed when creating a website for your business.
    - Discuss the key concepts relevant to social media.
    - Discuss the different considerations that need to be made for engaging with social media.
    - Describe different types of social media and their benefits.
    - Discuss different ways for preparing and sharing social media content.
    - Describe how to meaningfully measure social media engagement.
    - Describe Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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