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Recommendation Engines in Marketing Analysis
Beginner Level

Recommendation Engines in Marketing Analysis

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  • 4-5 Avg Hours
  • CPD Accredited
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Recommendation Engines in Marketing Analysis

Recommendation engines, the concept of RFM and market basket analysis are covered in this free online marketing course.
Recommendation Engines in Marketing Analysis is a free online course that offers you an in-depth understanding of recommendation engines and retail market analytics. You will learn about RFM (recency, frequen... Recommendation Engines in Marketing Analysis is a free online course that offers you an in-depth understanding of recommendation engines and retail market analytics. You will learn about RFM (recency, frequency, monetary) research, market basket analysis for retailers, and some problems faced in retail analysis. Register for this course today and take your marketing analytics skills to the next level.

What You Will Learn In This Free Course

  • Analyze the application of the reco...
  • Discuss the use of the collaborativ...
  • Identify the practical approach to ...
  • Explain the concept of recency, fre...
  • Analyze the application of the recommendation engine for an e-commerce firm
  • Discuss the use of the collaborative filtering method in the recommendation engine
  • Identify the practical approach to collaborative filtering in marketing
  • Explain the concept of recency, frequency, monetary technique
  • Discuss the use of RFM analysis in R with a real data set
  • Describe how RFM analysis can be done in Excel
  • Analyze the application of market basking analysis in marketing
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