Recommendation Engines in Marketing Analysis

Name: Recommendation Engines in Marketing Analysis
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Recommendation engines, the concept of RFM and market basket analysis are covered in this free online marketing course.

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Learning Outcomes

Upon completion of this course, you should be able to:

Analyze the application of the recommendation engine for an e-commerce firm
Discuss the use of the collaborative filtering method in the recommendation engine
Identify the practical approach to collaborative filtering in marketing
Explain the concept of recency, frequency, monetary technique
Discuss the use of RFM analysis in R with a real data set
Describe how RFM analysis can be done in Excel
Analyze the application of market basking analysis in marketing

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