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Recommendation Engines in Marketing Analysis
Recommendation Engines in Marketing Analysis
What You Will Learn In This Free Course
- Analyze the application of the reco...
- Discuss the use of the collaborativ...
- Identify the practical approach to ...
- Explain the concept of recency, fre...
- Analyze the application of the recommendation engine for an e-commerce firm
- Discuss the use of the collaborative filtering method in the recommendation engine
- Identify the practical approach to collaborative filtering in marketing
- Explain the concept of recency, frequency, monetary technique
- Discuss the use of RFM analysis in R with a real data set
- Describe how RFM analysis can be done in Excel
- Analyze the application of market basking analysis in marketing
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