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Introduction to Marketing Management - Revised

Marketing Management
Free Course
This course explains the marketing process and how organizations conduct marketing to achieve effectiveness, the core marketing concepts, case studies of successful and failed marketing strategies. Learn about the marketing of services, and market theory evolution and criticisms.
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  • Duration

    2-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    NPTEL

Description

Outcome

Certification

View course modules

Description

Introduction to Marketing Management is a free Alison course that exposes you to the marketing process and how organizations conduct marketing. Effective marketing is essential in order for a business to be successful so it is important to have knowledge in the area. The course begins by introducing you to the process of marketing. You will learn how the marketing process operates. You will be introduced to core marketing concepts that are important to know before conducting any marketing. You will also learn about real-world examples where different companies have either failed or succeeded in their marketing strategy.

Furthermore, you will learn about how services are marketed. You will learn how the marketing of services is different from the marketing of goods. You will learn how marketing theory has changed over the years and what marketing theory is prevalent today. Finally, you will learn about the limitations that can exist with marketing theory. You will also learn about criticisms that have been made about marketing theory. This will give you a broad view of the advantages and disadvantages of marketing.

This course will be of great interest to business professionals and those who want to learn about the basics of marketing in the modern world.

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Learning Outcomes

Having completed this course you will be able to:


• Define the process and function of marketing


• Describe how the marketing process works


• Define core marketing concepts


• Discuss examples of good and bad marketing 


• Contrast and compare how marketing of services differs from marketing of goods 


• Discuss how marketing theory has evolved 


• Recognize the limitations and criticisms of marketing theory

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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