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Introduction to Marketing Management - Revised

Learn about modern marketing concepts and effective marketing processes for building a successful business.

Marketing Management
Free Course
This course begins by introducing you to the process of marketing. You will learn the core tenets of marketing and why it is essential to understand these marketing concepts before launching your products. You will also look at real-world examples where different companies have either failed or succeeded in their marketing strategy, discuss how marketing theory has changed over the years, and learn what marketing theories are prevalent today.
  • Duration

    2-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    NPTEL

Description

Outcome

Certification

View course modules

Description

Marketing is an exchange of value. It is a social process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. This course will introduce you to the process and function of marketing. You will learn how the marketing process works and study the core marketing concepts including segmentation, targeting, and positioning. You will also look at examples of good and bad marketing.

Customer service is the practice of delivering products and services to customers via the efforts of employees, or through the provision of an appropriate servicescape. This course will discuss how the marketing of services differs from the marketing of goods. You will study how marketing theory has evolved up to the present day, and also learn the limitations and criticisms of marketing theory. You will also look into the three extra P’s in the marketing mix for services, the four unique characteristics of service, and the services marketing triangle.

Marketing management is essential for meeting the increased competition of the modern economy and helps in improving methods of distribution so as to reduce costs and to increase profits. Upon the completion of this course, you will have gained a much stronger understanding of the basics of marketing to help your company succeed in the modern world. So, check out this course and gain a broader view of marketing management, today.

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Learning Outcomes

Having completed this course you will be able to:


• Define the process and function of marketing


• Describe how the marketing process works


• Define core marketing concepts


• Discuss examples of good and bad marketing 


• Contrast and compare how marketing of services differs from marketing of goods 


• Discuss how marketing theory has evolved 


• Recognize the limitations and criticisms of marketing theory

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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