Creating a Successful Online Course: From Simple Idea to Marketing

Most of us can relate to buying a product online without thinking but subconsciously feelinggood about it. The experience of buying something was seamless and the page's words spoke to us like they knew our minds. Before developing a course, you also need to believe that you can create such an experience for your future customers. We begin the course by exploring the importance of mindset. After that, you will do keyword analysis and find your niche. Explore the type of courses you can create, how to choose your topic and conduct an audience analysis. We discuss time-saving tips by discovering how to reuse some aspects of a course for your next creation. The first section concludes by considering how to record, test and host your class.

The next topic examines marketing. Learn marketing strategies and understand the current standards for what works. Consider how to price your course, build a list (of leads) and do social media marketing (SMM). One aspect of SMM knowledge is knowing the techniques that work for different platforms (Facebook and YouTube). After that, you'll see how to plan the launch of your course and the perfect webinar framework. You'll end this section by learning about website and testimonial considerations.

The final part provides knowledge about copywriting. Copywriting is an opportunity to make your voice heard in words - but there is a proper way to go about it. We demonstrate how to create compelling copy and course titles. A sales letter tends to be some of the most crucial sales copy you will write so there are many tips we will share with you. The course concludes with the topics on outsourcing, valuable tools and SEO to drive traffic to your website. Remember: we live in the Information Age so simultaneously serve the world and monetise your expertise by taking our free online course!