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AdCoach
Award winning marketing expert
79,119
de estudiantes
4
Cursos
204
Beneficiados
Business
Sales & MarketingImparte cursos en Alison desde Apr, 2021
Ben Silverstein is an award-winning digital media professional with over a decade of experience working in the digital space.Silverstein has managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA (US Food and Drug Administration) Real Cost anti-tobacco campaign, which won a 2015 gold Effie in the Disease Awareness and Education category.
When he's not teaching, Silverstein works full time in the mobile advertising space and is a consultant for the IAB's (Interactive Advertising Bureau) learning and development and certification groups.
Curso destacado de este creador de cursos
Digital Advertising and Marketing 201
16,991 Estudiantes ya inscritos
Digital Advertising and Marketing 201
4-5 horas 16,991 estudiantes
By AdCoach Aprenderás Cómo
By the end of this course, you will be able to:
- Distinguish programmatic advertising from the traditional form of advertising
- Analyze how mobile is different from desktop and laptop devices
- Discuss mobile trends
- Describe the process of the traditional waterfall advertising method
- Distinguish between Amazon's solution to bidding and that of Google
- Discuss the future of digital advertising and marketing
- Outline the four main types of data needed by an advertiser
- List the laws and privacy that surround the collection of data needed by advertisers
- Discuss data management platforms (DMP)
- Recall the services offered by verification companies
- List the ways in which bots make more money for websites
- Define real-time bidding (RTB) and the standard development kit (SDK)
Nivel avanzado
Digital Advertising and Marketing 201
106 personas les gustó este curso
4-5 horas
16991 inscrito
Basics of Programmatic Advertising Strategies
3-4 horas 3,485 estudiantes
By AdCoach Aprenderás Cómo
By the end of this course, you will be able to:
- Explain the programmatic advertising process
- Discuss the programmatic setup and how it is different from others
- Summarize digital ad sizes, standards, and ad units
- Analyze how advertisers use ads to decide which inventory to buy
- Outline the programmatic integration types connecting supply to demand
- Explain common reporting metrics and programmatic reporting techniques
- State the different types of auctions and the different ways to buy and sell inventory
- Compare programmatic and real-time bidding (RTB)
Nivel avanzado
Basics of Programmatic Advertising Strategies
33 personas les gustó este curso
3-4 horas
3485 inscrito
Digital Advertising and Marketing 301
3-4 horas 22,813 estudiantes
By AdCoach Aprenderás Cómo
By the end of this course, you will be able to:
- Discuss some of the advantages of digital advertising
- Analyze the impact of online marketing and advertising
- Describe how location targeting works in marketing
- Identify the different types of research in digital marketing
- Compare a DSP and an SSP campaign
- Describe how to set up a Facebook brand page to use for a Facebook Ad campaign
- Recall how to set up a campaign in a Demand Side Platform
- Explain how to set up a mediation group in Google's AdMob
- Explain the history of AdBlocking, trends, and industry response
Nivel avanzado
Digital Advertising and Marketing 301
115 personas les gustó este curso
3-4 horas
22813 inscrito
Digital Advertising and Marketing 101
3-4 horas 35,830 estudiantes
By AdCoach Aprenderás Cómo
By the end of this course, you will be able to:
- Explain the Interactive Advertising Bureau (IAB) and its guidelines
- Identify how ads are measured and the most common standard sizes set by IAB
- Analyze video ads based on the video types, common length, player types and completion rate
- Identify ads that can get messages across to the target audience in a specific model
- Categorize the buying models and the general price ranges of each digital ad
- Define cookies and various types of targeting
- Identify what data are collected from cookies
- Discuss what metrics are generally tracked and what standard benchmarks are
- Analyze reporting metrics based on the publisher display, rich media, video and social media
Nivel principiante
Digital Advertising and Marketing 101
279 personas les gustó este curso
3-4 horas
35830 inscrito
Prashant K. 
Graduado de Alison
El curso Digital Advertising and Marketing 101 A very good syllabus with well-structured and useful content. The topics are explained clearly and cover important concepts in digital and programmatic advertising. Overall, it’s a great resource for learning and building a strong understanding of the sub
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Kevin N. 
Graduado de Alison
El curso Digital Advertising and Marketing 301 the modules were well articulated for smooth learning
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