Basics of Programmatic Advertising Strategies

Name: Basics of Programmatic Advertising Strategies
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This free online course examines the programmatic advertising process, pricing and how mobile heading bidding works.

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Learning Outcomes

In this free course, you will learn how to:

Explain the programmatic advertising process
Discuss the programmatic setup and how it is different from others
Summarize digital ad sizes, standards, and ad units
Analyze how advertisers use ads to decide which inventory to buy
Outline the programmatic integration types connecting supply to demand
Explain common reporting metrics and programmatic reporting techniques
State the different types of auctions and the different ways to buy and sell inventory
Compare programmatic and real-time bidding (RTB)

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