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Principes de base des stratégies de publicité programmatique

Principes de base des stratégies de publicité programmatique

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Principes de base des stratégies de publicité programmatique

Ce cours en ligne gratuit examine le processus de publicité programmatique, la tarification et le fonctionnement des enchères par rubriques mobiles.
Fundamentals of Programmatic Advertising Strategies est une certification de publicit... Fundamentals of Programmatic Advertising Strategies est une certification de publicité numérique en ligne gratuite sur la publicité programmatique qui analyse toutes les différentes parties de la publicité. Vous affinerez vos connaissances en matière de publicité numérique en apprenant tout sur les modèles de tarification courants, les blocs d'annonces, la manière dont les annonceurs utilisent les publicités pour décider quel inventaire acheter, les données, le ciblage des publicités, les enchères par rubriques mobiles ainsi que les plateformes de gestion de données (DMP).

In This Free Course, You Will Learn How To

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