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AdCoach

Award winning marketing expert

Teaching on Alison since Apr, 2021

78,190

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198

Benefited

78,190

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Business

Sales & Marketing

Teaching on Alison since Apr, 2021

Ben Silverstein is an award-winning digital media professional with over a decade of experience working in the digital space.

Silverstein has managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA (US Food and Drug Administration) Real Cost anti-tobacco campaign, which won a 2015 gold Effie in the Disease Awareness and Education category.

When he's not teaching, Silverstein works full time in the mobile advertising space and is a consultant for the IAB's (Interactive Advertising Bureau) learning and development and certification groups.

🏆 Top Course by this Course Creator

Digital Advertising and Marketing 201

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Free Online Courses by AdCoach

Digital Advertising and Marketing 201

4-5 hrs 16,734 learners

By AdCoach

You Will Learn How To

By the end of this course, you will be able to:

Distinguish programmatic advertising from the traditional form of advertising
Analyze how mobile is different from desktop and laptop devices
Discuss mobile trends
Describe the process of the traditional waterfall advertising method
Distinguish between Amazon's solution to bidding and that of Google
Discuss the future of digital advertising and marketing
Outline the four main types of data needed by an advertiser
List the laws and privacy that surround the collection of data needed by advertisers
Discuss data management platforms (DMP)
Recall the services offered by verification companies
List the ways in which bots make more money for websites
Define real-time bidding (RTB) and the standard development kit (SDK)

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Advanced Level

Digital Advertising and Marketing 201

104 liked this course

4-5 hrs

16734 enrolled

More info Start Learning

Basics of Programmatic Advertising Strategies

3-4 hrs 3,417 learners

By AdCoach

You Will Learn How To

By the end of this course, you will be able to:

Explain the programmatic advertising process
Discuss the programmatic setup and how it is different from others
Summarize digital ad sizes, standards, and ad units
Analyze how advertisers use ads to decide which inventory to buy
Outline the programmatic integration types connecting supply to demand
Explain common reporting metrics and programmatic reporting techniques
State the different types of auctions and the different ways to buy and sell inventory
Compare programmatic and real-time bidding (RTB)

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Advanced Level

Basics of Programmatic Advertising Strategies

31 liked this course

3-4 hrs

3417 enrolled

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Digital Advertising and Marketing 301

3-4 hrs 22,551 learners

By AdCoach

You Will Learn How To

By the end of this course, you will be able to:

Discuss some of the advantages of digital advertising
Analyze the impact of online marketing and advertising
Describe how location targeting works in marketing
Identify the different types of research in digital marketing
Compare a DSP and an SSP campaign
Describe how to set up a Facebook brand page to use for a Facebook Ad campaign
Recall how to set up a campaign in a Demand Side Platform
Explain how to set up a mediation group in Google's AdMob
Explain the history of AdBlocking, trends, and industry response

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Advanced Level

Digital Advertising and Marketing 301

114 liked this course

3-4 hrs

22551 enrolled

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Digital Advertising and Marketing 101

3-4 hrs 35,474 learners

By AdCoach

You Will Learn How To

By the end of this course, you will be able to:

Explain the Interactive Advertising Bureau (IAB) and its guidelines
Identify how ads are measured and the most common standard sizes set by IAB
Analyze video ads based on the video types, common length, player types and completion rate
Identify ads that can get messages across to the target audience in a specific model
Categorize the buying models and the general price ranges of each digital ad
Define cookies and various types of targeting
Identify what data are collected from cookies
Discuss what metrics are generally tracked and what standard benchmarks are
Analyze reporting metrics based on the publisher display, rich media, video and social media

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Beginner Level

Digital Advertising and Marketing 101

272 liked this course

3-4 hrs

35474 enrolled

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Learner Reviews & Feedback For

AdCoach

323

198

Prashant K.

Alison Graduate

The Course Digital Advertising and Marketing 101

A very good syllabus with well-structured and useful content. The topics are explained clearly and cover important concepts in digital and programmatic advertising. Overall, it’s a great resource for learning and building a strong understanding of the sub

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Kevin N.

Alison Graduate

The Course Digital Advertising and Marketing 301

the modules were well articulated for smooth learning

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