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AdCoach
Award winning marketing expert
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Business
Sales & Marketing
Teaching on Alison since Aug 2021
Ben Silverstein is an award-winning digital media professional with over a decade of experience working in the digital space.

Silverstein has managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA (US Food and Drug Administration) Real Cost anti-tobacco campaign, which won a 2015 gold Effie in the Disease Awareness and Education category.
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Digital Advertising and Marketing 201
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Free Online Courses by AdCoach
Digital Advertising and Marketing 201
4-5 hrs 11,961 learners
By AdCoach
You Will Learn How To

By the end of this course, you will be able to:

  • Distinguish programmatic advertising from the traditional form of advertising
  • Analyze how mobile is different from desktop and laptop devices
  • Discuss mobile trends
  • Describe the process of the traditional waterfall advertising method
  • Distinguish between Amazon's solution to bidding and that of Google
  • Discuss the future of digital advertising and marketing
  • Outline the four main types of data needed by an advertiser
  • List the laws and privacy that surround the collection of data needed by advertisers
  • Discuss data management platforms (DMP)
  • Recall the services offered by verification companies
  • List the ways in which bots make more money for websites
  • Define real-time bidding (RTB) and the standard development kit (SDK)
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CERTIFICATE
Digital Marketing
Digital Advertising and Marketing 201
4-5 hrs
11961 enrolled
Basics of Programmatic Advertising Strategies
3-4 hrs 2,624 learners
By AdCoach
You Will Learn How To

By the end of this course, you will be able to:

  • Explain the programmatic advertising process
  • Discuss the programmatic setup and how it is different from others
  • Summarize digital ad sizes, standards, and ad units
  • Analyze how advertisers use ads to decide which inventory to buy
  • Outline the programmatic integration types connecting supply to demand
  • Explain common reporting metrics and programmatic reporting techniques
  • State the different types of auctions and the different ways to buy and sell inventory
  • Compare programmatic and real-time bidding (RTB)
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CERTIFICATE
Digital Marketing
Basics of Programmatic Advertising Strategies
3-4 hrs
2624 enrolled
Digital Advertising and Marketing 301
3-4 hrs 17,914 learners
By AdCoach
You Will Learn How To

By the end of this course, you will be able to:

  • Discuss some of the advantages of digital advertising
  • Analyze the impact of online marketing and advertising
  • Describe how location targeting works in marketing
  • Identify the different types of research in digital marketing
  • Compare a DSP and an SSP campaign
  • Describe how to set up a Facebook brand page to use for a Facebook Ad campaign
  • Recall how to set up a campaign in a Demand Side Platform
  • Explain how to set up a mediation group in Google's AdMob
  • Explain the history of AdBlocking, trends, and industry response
course logo
CERTIFICATE
Digital Marketing
Digital Advertising and Marketing 301
3-4 hrs
17914 enrolled
Digital Advertising and Marketing 101
3-4 hrs 27,034 learners
By AdCoach
You Will Learn How To

By the end of this course, you will be able to:

  • Explain the Interactive Advertising Bureau (IAB) and its guidelines
  • Identify how ads are measured and the most common standard sizes set by IAB
  • Analyze video ads based on the video types, common length, player types and completion rate
  • Identify ads that can get messages across to the target audience in a specific model
  • Categorize the buying models and the general price ranges of each digital ad
  • Define cookies and various types of targeting
  • Identify what data are collected from cookies
  • Discuss what metrics are generally tracked and what standard benchmarks are
  • Analyze reporting metrics based on the publisher display, rich media, video and social media
course logo
CERTIFICATE
Digital Marketing
Digital Advertising and Marketing 101
3-4 hrs
27034 enrolled
Showing 1 - 4 of 4
Learner Reviews & Feedback For
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Nadine they steal me G.
This course teaches I about digital advertising is nay paid advertising placement running in a digital platform which includes desktop, mobile phones, smart TVs, or any IOTs device which accepts advertising.
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Kevin N.
the modules were well articulated for smooth learning
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