Google Analytics Course - Data Analysis & Reports | Alison
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Understanding Data Analysis and Reports in Google Analytics

Learn more about digital analytics, data collection, and Google analytics reports with this free online course.

Digital Marketing
Free Course
This free online Google Analytics course will teach you about how you can use Google Analytics can track visitors from a variety of referrers including search engines, social networks, direct visits, and referring sites. You will also learn about pay-per-click networks, how Google Analytics generates detailed statistics about a website's traffic, measures conversions and sales, tracks advertising, and much more.
  • Duration

    1.5-3 Hours
  • Certification

    Yes
  • Publisher

    Google
  • Accreditation

    CPD

Description

Modules

Outcome

Certification

View course modules

Description

First, this digital metrics and analytics course will teach you how Google Analytics works. You will learn the key metrics which show what a user did on a site, along with important dimensions, descriptions, and characteristics of your data. You will be guided on how to build an effective measurement plan, learn the best practices for collecting actionable data, and how to set up a Google Analytics account and basic filters.

Next, you will learn about navigating Google Analytics report with specific examples for evaluating a company's digital marketing performance. You will cover audience reports, acquisition reports, AdWords reports, behavior reports, and custom reports and dashboards which are used to deliver information to users. You will also learn how to navigate conversions reports including goal flow reports, eCommerce reports, multi-channel funnel reports, and attribution reports. These show how many net new prospects a site is generating and how many visitors are turning into prospects.

Learning about data analysis and reports in Google Analytics is as easy as 123 with the help of this free online course. It will be of great interest to all marketing and data analysis professionals who would like a better understanding of how data analysis can improve web site performance, and is ideal for all learners who would like to learn more about Google Analytics. So, check out the course now and get yourself familiarized with Google Analytics today!

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Learning Outcomes

Having completed this course the learner will be able to: - Describe an overview of today’s digital measurement landscape; - Describe how to build an effective measurement plan; - Define best practices for collecting actionable data; - Describe key digital measurement concepts, terminology and analysis techniques - and navigate Google Analytics reports with specific examples for evaluating your digital marketing performance.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

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