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Understanding Data Analysis and Reports in Google Analytics

Digital Marketing
Free Course
Google Analytics is an essential web service that generates detailed statistics about a website's traffic and measures conversions and sales. With this free course, you will learn how Google Analytics can track visitors from all referrers - including search engines and social networks, direct visits, and referring sites - as well as how it can be used to track advertising, pay-per-click networks, email marketing, and digital collateral.
  • Duration

    1-2 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Publisher

    Google

Description

Outcome

Certification

View course modules

First, this digital metrics and analytics course will teach you how Google Analytics works. You will learn the key metrics which show what a user did on a site, along with important dimensions, descriptions, and characteristics of your data. You will be guided on how to build an effective measurement plan, learn the best practices for collecting actionable data, and how to set up a Google Analytics account and basic filters.

Next, you will learn about navigating Google Analytics report with specific examples for evaluating a company's digital marketing performance. You will cover audience reports, acquisition reports, AdWords reports, behavior reports, and custom reports and dashboards which are used to deliver information to users. You will also learn how to navigate conversions reports including goal flow reports, eCommerce reports, multi-channel funnel reports, and attribution reports. These show how many net new prospects a site is generating and how many visitors are turning into prospects.

Learning about data analysis and reports in Google Analytics is as easy as 123 with the help of this free online course. It will be of great interest to all marketing and data analysis professionals who would like a better understanding of how data analysis can improve web site performance, and is ideal for all learners who would like to learn more about Google Analytics. So, check out the course now and get yourself familiarized with Google Analytics today!

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Having completed this course the learner will be able to: - Describe an overview of today’s digital measurement landscape; - Describe how to build an effective measurement plan; - Define best practices for collecting actionable data; - Describe key digital measurement concepts, terminology and analysis techniques - and navigate Google Analytics reports with specific examples for evaluating your digital marketing performance.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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