Sales Techniques - Using Competitive Sales Strategies

Free Course
Learn about competitive sales strategies to help you succeed with new customers.
Start Course Now
  • Duration

    2-3 Hours
  • Assessment

  • Certification

  • Publisher

    Channel 9




View course modules


Learn about customers' compelling need to buy, and how you can use competitive sales strategies to negotiate mutual interest both for you and your customer by studying the course Sales Techniques - Using Competitive Sales Strategies.

The course begins by introducing you to customers' compelling need to buy and why you should focus on your customers' perspective of value. You will learn about customer politics and people with influence in the customer’s company. The course describes the customer buying cycle and what starts it off. You will then review the sales cycle and how it matches to different stages in the buying cycle.

Next, you will be introduced to competitive sales strategies and why you must understand your competitors just as much as your own business. The course describes how to negotiate mutual interest both for you and your customer. You will also learn about qualifying opportunities and what qualifies your solution as the right one for the customer. The course then describes the best practices for writing a winning proposal.

This course will be of great interest to sales people, entrepreneurs, business owners and anyone looking to improve their skills in sales.

Prerequisites: The learner will need to have completed the previous course Sales Techniques - Interacting with Customers.

Start Course Now

Learning Outcomes

Having completed this course you will be able to: - Describe what the customers' compelling need to buy is; - List the different people within a company that have influence; - Explain how influence is different to power in a company; - List the different stages of the buying cycle and how they relate to the stages in the selling cycle; - Describe the different stages of the buying cycle and how they relate to the stages in the selling cycle; - Identify your possible competitors; - Discuss how you would negotiate mutual interest for you and the customer; - and recognize the best practices for creating a proposal.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.


Course Reviews

Sagar V.
2 years ago
Sagar V.

You come to know actual sales strategies which should be implemented in day to day activities when you go to the customer.

Ayoub K.
2 years ago
Ayoub K.

So easy to understand and to get

Joseph Eric M.
2 years ago
Joseph Eric M.

That was great, I have learned lot sales techniques.

View All Reviews
New course

This Course has been revised!

For a more enjoyable learning experience, we recommend that you study the mobile-friendly republished version of this course.

Take me to revised course.

- or -

Continue studying this course

You have received a new notification

Click here to view them all