Marketing Touchpoint Analysis for Businesses

Name: Marketing Touchpoint Analysis for Businesses
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Rating: 3.5 (50 reviews)

This free online course explains how to analyse touchpoints to develop smart marketing strategies and build your brand.

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Learning Outcomes

In this free course, you will learn how to:

Explain the process of tracking acquisitions across your owned and rented channels
Identify key metrics you can use to inform your digital marketing efforts
Outline actionable steps you can take to track customer behaviour
Distinguish between micro and macro outcomes
Explain how to optimise your search engine marketing (SEM) campaign for success
List common goals to set for your SEM

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